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October 17, 2005
Chrysler's Fifth P of Marketing: Process
From the "great marketing minds" category, Bonita Coleman Stewart, the Director of Interactive Communications for Chrysler Group, talks about how interactive marketers are getting ahead of traditional marketers. I'm not certain that this is one for the textbooks, but certainly there are marketing departments that could use a good dose of process in thier teams.
I think over time, there’s going to be a greater appreciation – and this is going to separate the leading online marketers from [other] online marketers – for how they utilize the information that has been collected in real-time,” Stewart suggests. “So if they are [effectively] utilizing that information, they will be able to optimize their marketing processes and do it in a real-time fashion to actually impact profitability and market share. That’s the next frontier: Process.”
[via AdBumb]
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