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September 15, 2004
Moore's been doing some digging on the differences between log file analyzers like WebTrends and JavaScript based tracking tools like Opentracker (the one I use for this site) & Hitbox. Here's what he's found, and a link to the source of the infomation:
| Issue | Log Analyzer | JavaScript Analytics |
| Counting Method | Counts Hits from the Web Server Log unique by IP address only | Counts Visitor (Unique by Cookie and IP address) and page views |
| Reporting Method | Periodic processing and extraction from log file | Available Real-Time from any browser |
| Crawlers/Spiders Proxy | Tracked via hits | May not be counted if HTML is not viewed |
| Server Page Caching | Cached pages not counted | All Pages counted |
| Non HTML files | Non HTML files such as Graphics and downloads may be counted as page views. | Unless specifically tracked will not be double counted |
| Error Pages File | Tracked in separate tables of Log | Only counted if JavaScript is able to execute |
| Redirects | Requires special configuration to track | Automatically tracks the first page viewed |
[via Moore's Weblog]
March 11, 2004
WEBSITE Marketing Tracker - Search Engine Positioning and Web Marketing weblog Rugles.com has recently launched Website Marketing Tracker v1.0. The software - which is available for free from the Rugles website, provides users with a basis for developing effective e-marketing and website tracking.