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Too swamped to hit the food court? Deskbound diners keep their workspaces clean with Vessel's workplace dish set, a stylish, professionally minded mess kit...
[via Iconwatch: Vessel Inc.'s office lunch kit aids workers' desktop dining]
[Vessel]
Alex Barnett has begun aggregating a collection of predictions for '05 from around the blogosphere. I guess it is that time of year again, so let's have at it.
What are your predictions for 2005. I'm interested in your thoughts on a few categories:
1. Managing our people - Ideas, talent, strengths, keeping those who keep us going, engaged
2. Consumer generated media in B2B. - Much of the blog talk is in the B2C space, so I want to know what the average capital goods Mfg. can do with CGM and open-source marketing concepts
3. Blogs - where are we as an 'industry'? Have we hit too hard, too early? In a dinner conversation last night with the AMA blog seminar crew that's here in Seattle, I got the impression that we're beating our chests a bit ahead of the regular market. Blog is not yet a household word (yet)!
So, what do you think?
More on learning to Plone. You can try out Plone by joining a site such as CloudCityCoffee.com (www.cloudcitycoffee.com) or signing up at Objectis.org (www.objectis.org)
Beloit, Wis.—Across the nation, students are entering colleges and universities with their own perspectives on the times in which they live. Most of them were born in 1985.
For the sixth year, Beloit College has developed and distributed to the faculty and staff the “Beloit College Mindset List.” According to co-editor Tom McBride, Keefer Professor of the Humanities at the Wisconsin liberal arts college, the list helps to slow the rapid onset of “hardening of the references,” in the classroom.
McBride notes that “These entering students were born into a world that had developed a screening test for AIDS and where managed healthcare was gaining its first foothold. The Middle East had replaced the USSR and Eastern Europe as our greatest challenge to security. It is a generation which believes in technological innovations and solutions and where digital devices, PIN numbers and calling cards are an integral part of their lives. Despite the fears associated with AIDS and divorce, we should remember that this is a generation that has grown up in a largely successful, prosperous society . . . I believe they are fascinated and vexed by the results of the world they have made,” says Prof. McBride.
More fun facts from The Mindset List:
1. For many of them today, it’s all about the “bling, bling.”
2. They know who the “Heroes in a half shell” are.
3. Peeps are not a candy, they are your friends.
4. They have been “dissing”and “burning” things all their lives.
5. They can expect to get a ticket for “ricing out their wheels.”
6. They knew how to pop a Popple and trade a Pog.
7. They can still sing the rap chorus to the Fresh Prince of Bel-Air and the theme song from Duck Tales.
Commerical Alert: Neuromarketing overview
http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article_id/202
Douglas Rushkoff: Reading the Consumer Mind The age of neuromarketing has dawned.
http://www.cognitiveliberty.org/neuro/Rushkoff_Neuromarketing.html
Paul Zak: The Neurobiology of Trust
http://www.corante.com/brainwaves/archives/000447.html
Neuromarketing 2004 Conference
http://www.hnl.bcm.tmc.edu/NeuroMarketing/index.html
Business Pundit: Neuromarketing is Not so Hot
http://www.businesspundit.com/archives/001182.html
TIME Online: The Why of Buy: Theory says we are rational about money. But brain-probing scientists are discovering otherwise
http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html
The Center for Cognitive Liberty & Ethics (CCLE): Cognitive Liberty & Neuromarketing
http://www.cognitiveliberty.org/issues/neuromarketing.html
Forbes: In Search of the Buy Button
http://www.forbes.com/infoimaging/free_forbes/2003/0901/062.html
Smalltimes (Zack Lynch): THINK NANO HAS ETHICAL PROBLEMS? JUST WRAP YOUR BRAIN AROUND NEURO
http://www.smalltimes.com/document_display.cfm?document_id=7522
The Word Spy: neuromarketing
http://www.wordspy.com/words/neuromarketing.asp
AdAge: AIRLINE MARKETERS INCREASE DEPENDENCE ON WEB SITES
The one shining star in the travel industry has to be the ability for consumers to control the buying experience of thier tickets via the web. Everything else is still going to hell in a handcart. Seriously though, look at these numbers! How many industries are drooling over the airlines' ability to motivate customers to purchase online.
* In 2000 JetBlue drove customers to its Web site with its advertising. Within two years, 68% of its bookings were online. Today, that number is 75%.
* 55% of Southwest's bookings are online.
* An average 22% of reservations for the major carriers are made online.
"The Web is the great liberalizer. People can do it from their desk and that makes everybody equal," said Richard Ford, executive creative director for brand consultancy Landor, New York. Landor has worked with Delta for the last 10 years to create a synergy in its advertising, in everything from corporate branding to TV spots to having the same look on its Web site and airport kiosks.
We're just like Super Wal-Mart," said Mr. Mapes, the vice president of marketing for Song Airlines. "When people go to flysong.com, they can book a ticket, pick a seat, print out a boarding pass and even pre-order a meal."
This is the third in a series of 'Man-on-the-scene' posts from Jay Berkowitz at WebMasterWorld in Orlando Florida.
I interviewed Monte Cahn, CEO and Eric Harrington, President of www.Moniker.com an ICANN Accredited Internet Domain Registrar, I asked them what the webmasters were looking for in domains and Web hosting.
Monte listed three things after price: Privacy, Security and Service. "Of course everyone is looking for the best price, because many of the people at the show own several hundred, even thousands of domain names. More and more webmasters are looking for privacy; they do not want to be listed in the "Who Is" database so they become a target for SPAM. Security is critical; several years ago the owner of sex.com lost his domain, he lost out on millions of dollars of revenue until he could get it back over three years later. And in terms of service, people want someone to answer the phone or reply to an email, they are tired of auto-responses or non-responses to questions."
I asked Eric Harrington to explain why someone would own several thousand domain names. "There are a couple reasons; first many of these webmasters are affiliates, which means that they own websites that refer visitors to online retail stores. Many of them have hundreds of domains that get high type-in traffic, the domain links to stores like Amazon.com. The affiliate gets paid a percentage of every sale that they direct to the store. A second reason is that many of the webmasters are holding on to valuable domain names and using our "For Sale" pages to put those domains up for bid or auction. We have a number of names for sale such as Candy.com, Tradeshows.com and Shanghai.com."
Toby Bloomberg has Jay Berkowitz reporting to the AMA InternetSIG from the WebmasterWorld.com Conference in Orlando. So...I'll keep blogging Jay's feedback for everyone's enjoyment.
I saw an excellent Keynote presentation given this morning by Andrew Bourland, internet marketing pioneer, the founder of ClickZ.com. Andrew sold ClickZ and is currently running www.marketingwonk.com , an online marketing newsletter.
Andrew spoke of Developing Websites with depth, not just breadth, and gave some examples of excellent online business models that go deep and generate excellent revenue.
Queer Eye For the Straight Guy is an excellent revenue generating internet model. In the incredibly successful Bravo tv show, the 'Fab Five' makes over a straight guy who needs help. The products featured in the show are listed, with links on the web site creating an incredible infomercial presented as entertainment. http://www.bravotv.com/Queer_Eye_for_the_Straight_Guy/
www.MarketingExperiments.com offers excellent marketing information and test results with a ton of free content. They have a simple (but not easy) five-word mission statement: To discover what really works. For $34.95 a month, 3,000 regular subscribers receive access to additional member only content. Nice business model!
www.fishingworld.com has a ton of free content, free classified ads, tournament results etc. They offer retailers eCommerce sites for monthly rates based on number of items. Another nice business model based on depth of content.
I call this Online Marketing Golden Rule #5 'Subscription Models Survive'. The successful websites today offer the visitor something free, real hard-core value in exchange for a visit. If you deliver your part of the bargain in this trust relationship, a percentage of consumers will
participate in a paid subscription.
More from Orlando later on!
Toby Bloomberg started a great thread among the members of the AMA E-commerce/Internet Marketing Shared Interest Group on "What are the Top Five Trends in Interactive Marketing." So far, it's a great running discussion. For those of us not in the thick of WebmasterWorld 2004, Jay Berkowitz sent back this report on what's buzzing at the show.
From Day 1 of WebmasterWorld in Orlando with 600 leading web techy's...
1, 2 and 3 Hottest Items are are Search, Search and Search! I call search the Gold Rush of 2004, many of my clients are making 3-8 times their investment back with Search Engine Marketing.
1. PPC or Pay Per Click (also called Pay For Performance) Search. These are the paid links on Google, Overture and other search engines. Every second session at this show is focused on PPC. Google, Overture, GoDaddy and all of the other major players are at the conference.
2. Natural Search Engine Optimization, also called Organic Search. This is the practice of getting your site ranked high by the search engines in their natural or free (left side on Google).
3. Paid Inclusion is getting more air time, look for it to be 'the buzz' as the changes in the search industry (Yahoo bought Overture etc.) come to play.
4. Contextual Marketing. More commonly known as Gators. These are the ads that pop up for a competitor when on a web site. They are served through ad ware for people who have downloaded a program such as Kazaa. Look for these to get red hot with the fall off of eMail performance and then cool down as more people ad Pop Up blockers.
5. Permissioning. Permission to eMail, opt ins, double opt ins, white lists become critical jargon as Can-Spam comes into our lives.
Others:
Blogs - Web logs, online journals
Localization - Google and Overture have local search products ready to come to market
Viral Marketing - Send to a Friend and other referral tools
Sniping - Huge for eBay auctions, bidnapper, bidslayer offer tools to grab a high bid at the last second