Yellowpages.com is seeking an Online Industrial Marketing Strategist operating as sales support for Paid Search Strategies, SEO Strategies, Building Industrial Alliances, Tradeshow Strategies, and Sales Collateral with Supporting Research Documentation, Expanding Vertical Strategies, and Product Offerings etc.

This Industrial Position would require residence in Henderson, NV.

If you're interested in learning more, please contact:

Jeffrey DeArmond
Director of Industrial Sales
JDeArmond@YellowPages.com
(727) 278 6295 OFFICE/CELL

Search Mktg. & Mgmt. Sales Approach and Needs

INITIAL OBJECTIVES/GOALS: To provide major traditional advertisers complete internet marketing solutions and e-marketing management services that include; needs analysis; identify historical marketing allegiances to current traditional marketing objectives/efforts (identify budget focus/ROI expectations), keyword phrase development/management, geo-targets (reach) and consumer profile analysis, current search strategy analysis (if applicable), detailed activity tracking/reporting, ROI comparative analysis, SEO/organic development/management, paid/sponsored search budget management, local search development/management, site content evaluations and site development services, e-news/product releases search management, IYP agency consulting, dedicated e-phone, email/RFQ tracking, client interface reporting–web access.
I have secured ownership of URL www.LocalSearchNet.com.
SALES PROCESS: Typical client may agree to a variation/portion of these solutions, strategies and management services. The order and priority of these agreements on solutions will vary from clients accordingly.

CAPABILITY GOALS
In order to accommodate each client competently, we must have an expert capability to fulfill each service and solution we sell, as immediate as possible. To that end, I propose the following descriptions and requirements for each anticipated circumstance of responsibility. Please note that many of these needs can be subcontracted out. Securing needs talent should be based on sales activity progress and demands. I do recommend filling an immediate position for strategic manager for search performance and budget management. This recommendation is born by experience and understanding of how important it is to the bottom line to competently manage and buy search strategies.

• Needs Analysis – Goal; to accumulate and obtain as much information relating to the clients marketing efforts that we can help i.e. history of advertising with print yellow pages, direct mail, newspapers, cable/TV, billboard etc. Once this is established, then the focus is on ROI opportunities and geo-target possibilities that are important to the client.
Need: I will prepare a form for duplication that includes a formal needs analysis; this will be a detailed form covering all areas of marketing information from the client.
• Competitive Analysis – Goal; if possible, to isolate the ROI formulas for each established and current competitive marketing effort. Building a window of a budget from frail traditional strategies. Analyze reach capabilities and control on current traditional marketing.
Need: I would direct/collaborate with someone internal who has the capability of receiving competitive marketing information that I obtain from the client and develop tailored graphics and presentations to incorporate in my proposal.
• Keyword Development/Management – Goal; to develop and manage a deep changing list of strategic keyword phrases considering reach strategies and search engine strategies. Optimizing ROI by closely examining keyword phrases with client.
Need: We need a “search/keyword management expert” a point person who is intimate with keyword phrase development and budget execution with the search engines. We must have the ability to keenly budget on a large inventory of keywords depending on marketing priorities and allocated budgets. We must have the ability to communicate daily to the search engines and build a strong reseller relationship. We must be able to negotiate discount blocks of click thru’s with major search engines. I have experience with http://www.smeglobalsolutions.com for this type of management; they are excellent.
• SEO/Organic Development/Management – Goal; to develop and manage a deep list of search engine optimization strategies. To track the performance of escalating placements and performance.
Need: SEO strategist who can build Meta tags and evaluate site content and incorporate site content for better ranking/positioning with Google, Yahoo and now MSN search engines.
• Paid/Sponsored Bid Management – Goal; to create the most cost effective sponsored link strategy in search and identifying new sponsored strategies for more effective ROI.
Need: We need to buy low (in blocks) from the search engines. We need to analyze closely and constantly better our buys and strategies in this arena, how well we do this on a daily basis, has a lot to do with the spreads and bottom line for profit. We need a search budget analyst who monitors and recommends on behalf of our company.
• Local Search Development/Management – Goal; to develop and manage a deep list of local listings and keywords/headings/categories for the client. To build a local sponsored links strategy in local metro and city markets. To build the content of local listings and develop individual local listing sites for clients.
Need: Local Search expert that can help develop and manage an interface for local search strategies and management. The interface could be accessible by clients for reporting and assurance. The ability to identify growing local search strategies and trends and negotiate with the search engines with the daily demands of local search requests and management.
• Search/Site Reporting & Tracking – Goal; to provide client a tailored, comprehensive, and easy to ascertain reporting on all search and site activity. To access real time reporting via a web enabled client reporting interface. View exposures, click thru’s, time spent on site pages, local search activities and trends, duration of time on pages, customer experience, email‘s and dedicated phone numbers.
Need: We need to be able to track very specifically! We need to provide detailed reporting for the purpose of yielding better marketing options/decisions for both the company and the client. I have experience with http://pphlogger.phpee.com; please try the demonstration on this site? We need someone in the company who analyzes site statistics for our advertisers and company.
• Site Content Evaluation & Development – Goal; to provide optimum local customer experience as well as being recognized by all search engines. Many strategic issues of SEO/organic search rankings can be accomplished by examining Meta tags, site content, search engine algorithm prerequisites and customer experience. We will develop necessary tag and content strategies to increase the rankings on specific keyword phrases. We will develop and monitor site marketing campaigns that could extend into local search strategies. I have seen feedback from www.Tendocom.com; they seem worth while. We will provide rich media strategies with ROI analysis.
Need: We need an expert on SEO and site content enhancing/development and rich media design and applications experience.

RELATED EVENTUAL OBJECTIVES/GOALS: Thoughts; after extensive research in the unfolding search and local search industry, I am developing a vision of how I expect the search landscape to play out, from a sales point of view. Reseller relationships with search engines will prove to be most vital to the profit margins for marketing services companies. The sales expansion efforts into local search marketing are crucial to developing a credible/major reseller relationship. Currently alliances are being forged between search engines and IYP publishers. These efforts will soon prove to fail in sales results to the search engines. It will soon be recognized that only a meaningful specific sales effort to sell local search strategy can yield the revenues that search engines could enjoy. The search engines will never develop the needed local sales force to accommodate mid-sized and small business demands, the reason, small and mid-sized businesses need/want more than one search engine in their mix of search strategies. They prefer to buy a variety of search engine strategies from one credible/recognized source for easy management and decision making process. Small businesses would be attracted and welcome a credible, well marketed/recognized/organized local search sales force, which competes against print yellow page and IYP publishers. Soon the search engines will have a rating system on preferred resellers for quality assurance to mid-sized and small businesses. Example; if 20 representatives were trained exclusively to sell local search strategies in the state of Florida. We could out perform the search engine sales revenue of all combined yellow page sales forces in the state of Florida. A global sales interface could be developed for seamless processing. A traveling recruiting and sales training organization would need to be created. Once it is established that we have the nation’s largest local search sales force and reseller relationship with the major search engines for local search, the value of the company is secure.