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March 27, 2008
Motivational speaker Zig Ziglar coined the term "Automobile University" to describe how time spent in traffic can be used to educate yourself on a variety of subjects. Using audiobooks in your car is a great way to learn almost anything from finance to philosophy, literature to languages. In a year, the average driver can learn about as much as a college student attending a year's worth of classes. What's that, you ask? Well, if you're looking for the how-to, you can certainly read this super-helpful piece in e-how. Although, I think that by stating books on CD or podcasts and books on iPod are the likely the best learning devices for time-starved marketers and that listening to any of these in your car on the way to work, to a client or in the airport/on the plane is the best way to keep up on what's new in marketing. The next question I get is "what should I be listening to?" Well, here's a few ideas: 1. Why don't more marketing authors release their books as audiobooks? Now, I'm not sure about the market dynamics of this (perhaps it's cost prohibitive?) but when you look for books with "Marketing" in the title in the audiobooks section of iTunes, you find only 39 titles. So, that's one place to start. Now, not every great marketing book has "marketing" in the title, but look at that list of books you should read that you've been sitting on for a while and see if you can't find a few of those in iTunes and download them. 2. There are GREAT marketing podcasts out there. There are over 200 podcasts on iTunes that are some how related to marketing, business or PR. You can only choose a few and still keep up a sane listening schedule. Here are a few good ones: 3. The AMA Marketing Matters Live radio show and podcasts. Great guests, a great host and solid interviews. Always timely and always helpful. A must listen! March 5, 2008
However, if I'd had this little tool (and for those of you w/out land lines, this would be cool as well), I'd have been able to dial in perpetuity until I heard the phone ringing. http://www.wheresmycellphone.com/ Of course, if you're web enabled, you could also Skype out to your mobile # and find it that way as well... December 4, 2006
I noticed the B.L. Ochman finally switched to a Mac, just like Shel did some time ago, though his experience was less than rosy. Personally, I've been in the PowerBook for a year now and can't see going back to a PC. Sure, there are Mac quirks, but by and large the productivity of the Mac and the tools it provides are second to none. A few things of note after a year: Spotlight: Mac's search feature is quick - very quick. It finds almost everything and it saves me at least 1/2 hour each day searching for documents & other crap Entourage: Microsoft's less than ideal mail program. Funny, the only stuff that's crap on this thing and that crashes weekly are the Microsoft programs. Entourage is likely one of the worst mail programs, but it offered more of the features that I wanted than the mail product that came w/ the Mac. It too crashes often, but I'd use it again if I had to do over again. For some reason, and maybe it's just my Mac, this thing can't forward and HTML email to save its life. The formatting gets messed up every time. OmniOutliner: My life lives in OmniOutliner. Rolling to do lists, presentation outlines, checklists for projects...everything good starts in OmniOutliner. PowerPoint: Compatibility breaks down often in PPT. If the receiving PC doesn't have the right fonts, everything goes to hell... No, I don't use keynote and no one else I know does either. It's just faster: Everything I do on the mac seems to be faster, and once you get used to navigating, it's faster still! March 2008 (2) December 2006 (1) October 2006 (1) August 2006 (2) June 2006 (5) May 2006 (1) April 2006 (1) February 2006 (1) January 2006 (1) September 2005 (1) August 2005 (1) June 2005 (1) May 2005 (1) April 2005 (1) February 2005 (1) December 2004 (1) November 2004 (1) October 2004 (4) September 2004 (6) August 2004 (5) July 2004 (2) June 2004 (2) May 2004 (1) April 2004 (9) February 2004 (2) January 2004 (1) |
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