Dana VanDen Heuvel: Can-Spam Not Working, so it's Back to Basics...

February 28, 2004

Can-Spam Not Working, so it's Back to Basics...

MCP Magazine: Anti-Spam Law Ineffective
So if the law can’t help, what can you do? Go back to basics.

Report spam to the originating ISP, the FTC (www.ftc.gov | “File a Complaint”), Congress and to organizations that maintain blacklists.

Teach users how to use the controls built into mail clients, and to never respond to illegal spam.

Invest in a simple client-side SPAM filter. You have caller ID don't you? This is a similar concept - protect yourself

Opt out of spam you don’t want that you know comes from legitimate sources.

Comply with Can Spam within your own marketing organization by using clear subject lines, legitimate source addresses and a working opt-out mechanism.

Related Resources: Lanex, LLC - Surfer Beware:Tips to Stay Happy Using Email