John Cass & Backbone Media, Inc., a Boston based Internet marketing company that specializes in integrated search engine optimization and website design services, announced a survey on business blogging (http://www.backbonemedia.com/blogsurvey/). The survey seeks to understand what results business bloggers have received from their blogs. Specifically the survey asks respondents what sales, PR and product development results they have seen from their blogging initiatives. Backbone Media, Inc. will develop a snapshot of what makes a successful blog, and then translate the industry snapshot into a working model for future company blogging initiatives.

Also, check out the blog associated with this initiative.