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October 11, 2004
Business Blogging Conference. . .It's Here!

Paul at Radiant Marketing had a timely post today stressing the need for a business blogging conference that is business-centric and that would have a cross-cultural appeal to both corporate America and small business. While we already have BloggerCon, for some it's a bit too esoteric and rooted in the romance of blogging to be useful for business purposes.

For those of you in Paul's camp, I submit that the very blogging conference you've been seeking is here, and it's coming to a town near you. The details are still being worked out, but here's what we have so far:

The American Marketing Association is going to have a 3 stop tour on blogging and internet marketing starting in December in Seattle.
Hot Topic: Incorporating Blogs Into Your Strategic Marketing Plan

The lineup looks like this:

  • Friday, December 17th Seattle
  • Friday, January 21st New York
  • Friday, February 18th Chicago

Speakers:
Session: Blogs: Past, Present, Future (high level overview)
Robert Scoble
Weblog: http://radio.weblogs.com/0001011/
Weblog: http://www.kunal.org/scoble/

Session: The State of Internet Marketing Today
-Bill Fitter, VP Marketing Pheedo, Inc
bill@pheedo.com
www.pheedo.com
Weblog: http://www.pheedo.info

Session: Blog 101
Ben McConnell, Wabash and Lake
ben@wabashandlake.com
http://www.creatingcustomerevangelists.com/
Weblog: http://customerevangelists.typepad.com/blog/

Session: Incorporating Blogs Into Channel Marketing an Segmentation Strategies
Dana VanDen Heuvel, Blog [Savant]
danavan@gmail.com
http://www.danavan.net/index.php
Weblog: http://www.danavan.net/weblog/

Session: Searching For Blogs
Dave Williams, 360i
DaveW@360i.com
http://www.360i.com/

Session: Setting the Stage, Wrap-up
Toby Bloomberg
Bloomberg Marketing
toby@bloombergmarketing.com
www.bloombergmarketing.com
Weblog: http://bloombergmarketing.blogs.com/

What about BlogOn. Wasn't that about the business of blogging?

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