John brings to light a great idea about putting together a 'customer marketing board' where you get you best customers together on a regular basis to serve as our 'consumer marketing board of directors' where they give you input in how you can more effectively market through referral mechanisms and possibly other media.

Great idea, not too hard to execute, and likely a win-win for your customers if you treat your marketing board to some goodies!

I agree.. also, target special promos that you offer to past customers..like a 2nd chance offer.