I'm working on a project where a company is creating a mission/vision for their sales operations team, but is challenged with defining some of the functional areas that typically fall within the sales ops realm. They're seeking this information for the purpose of long-range planning and to get a sense of where to shoot for in terms of world-class sales operations performance.
My questions:
- What are some of the basic functional areas of your sales operations department?
- How does your sales ops team collaborate with other teams in the organization?
- Any ideas on resources for best practices in sales ops?
Below are some ideas that I have on the 'functional areas of responsibility' of sales ops, as fuel for the conversation.
Sales Operations Functional Areas of Focus
* Sales support
* Sales forecasting
* Sales communication
* Sales compensation & remuneration
* Sales Management Operating System (SMOS)
* Sales metrics
* Sales productivity
* Sales technology / SFA / CRM
* Sales processes & sales process change management
* Sales milestones
* Sales reporting (up to management & down to sales, customers, vendors, partners)
* Sales Training
* Sales/Customer information management
* Sales information portals
Thanks!