I came across a great essay in the Wall Street Journal (WSJ sub req) that has one of the best quotes on explaining that blogging isn't just for kids...and that you're not just reaching kids, or moms, or geeks when you target bloggers!

Blogging often is seen as a young person's game. But I think it's a near-perfect pastime for me and others who have retired or are approaching retirement -- and our numbers in the blogosphere are growing daily.

In fact, blogging is also for centinarians:

Now there are thousands -- including 108-year-old Olive Riley, who lives in Australia and blogs at Life of Riley (www.allaboutolive.com.au) with the help of her friend Mike Rubbo.

I talk about this in seminars and events all the time and am even pitching a few folks on the idea that blogging is for the masses (at least, now it is!) and until you do a bit of exploration, you never know who you can reach!