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March 24, 2005

As a blog consultant, I'm curious to know how we really determine that blogging, and namely consulting on blogging, is an industry that's growing. (it's part of a business plan I'm putting together, so I this is work that's beneficial I guess..)

It's an interesting question really. How do we know that any industry is a growth industry? Where are the industry figures on blogging, or do we take the growth in Internet marketing as an indicator, as evidenced by the explosive growth touted by this company?

If we look at the growth rate of the Ad agency industry, namely the marketing consultant segment, NAICS code 541613, maybe that will give us some indicator?

Sorry, but I'm not part of the solution on this one yet. Need to do some more research. Anyone have any ideas?

Or, maybe, just maybe, the notion that marketers will increase online ad spending by as much as 30% in 2005, according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost, is enough to goad us on!


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March 24, 2005

I love reporting on local blogs. Now I have the opp to talk about two of them!

Blue Door Consulting
of Oshkosh, WI has a blog, as does an Oshkosh programmer/developer at McWilliams' World.

Great to see other WI bloggers. It sometimes seems that there are so few of us!


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March 21, 2005

I've gone from a diet of 0% TV to being addicted to Crossing Jordan. Go figure.

Anyway, every week Nigel, one of the ME's on the show, is always talking about his blog, nigelblog.com. I thought that it was just part of the show, (well, actually it still is...read it, it's all medical examiner speak) but the fact that it really does exist and that they tout it on the show is pretty interesting.

It's one of the better faux blogs that I've seen. YES, there are comments. What's odd, is that it reads like a gaming blog or a mystery solving blog where the commenters are weighing in on the story - which is just a TV show.

Lastly, like most good blogs and websites these days, there's the proper link to the legal stuff.


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March 8, 2005

I don't understand why most realtors don't have better websites. As we're looking for a duplex to buy, I'm appalled at the dismal presence that most realtors have on the web. You know, come to think of it, blogs are the perfect application for realtors. Here's why:


  • Current and timely. Your most recent listings at the top, and you can fudge the dates if something is re-listed, to put it back at the top
  • People can get to know you. To me, all realtors are interchangeable UNTIL YOU MEET THEM or get some idea of who they are. Imagine what a blog could do to put a 'personal touch' on your web presence and forge a relationship with potential home buyers
  • Categories - this is a built in way to classify your houses by the areas you serve, and, if you use multiple categories, by the type of home of any other classification!
  • RSS - Holy shit would I love to be able to subscribe to RSS feeds of all of the agents selling homes and duplexes in my areas of interest and price range. Wow, would that make searching easy or what. NO, it would be or what, because it wouldn't be searching anymore, now would it!
  • Podcasting - realtors could leave a quick voice narrative about the home. Not only could I read them, but I could listen to them. Hell, I'd damn near know them by the time I got around to calling them for a showing!
  • Search - especially if you were to tie your site in with some Google AdWords and some Verizon Superpages keywords to get the 'intensely local' search crowd
  • Easy - take your photos, plug em in, post, done.
  • Photo galleries made easy through blog plugins
  • You don't need to know code to have 100% control over your site.
  • Your blog could become a hub for home buyers - have a mortgage person or home inspector do some guest blogging with/for you. You've not just become the most popular agent in the county!

If anyone knows a realtor who needs a comprehensive blog strategy to help propel their career, send them my way. I've got a few ideas for them!


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March 8, 2005

C:NET has a comprehensive FAQ for bloggers behind the corporate lines.


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March 2, 2005

So, I've been paring back on the number of blogs that I had in my Movable Type installation to clean things out a bit. Deleting blogs is a pretty significant thing. What's interesting though is that the MT log is supposed to capture "notable events" that happen on the blog (searches, logins, etc.) but it does not capture blog deletions. That's odd, I'd have thought that deleting a blog would be a pretty damn notable thing, wouldn't you?

Seriously, besides the birth of a blog, it's death is probably the most significant other event.

Don't be too alarmed - these were only internal blogs that ran various sections of the site...nothing that will be noticable from the outside world.


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March 2005 (6)