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June 17, 2008
I came across a great essay in the Wall Street Journal (WSJ sub req) that has one of the best quotes on explaining that blogging isn't just for kids...and that you're not just reaching kids, or moms, or geeks when you target bloggers!
Blogging often is seen as a young person's game. But I think it's a near-perfect pastime for me and others who have retired or are approaching retirement -- and our numbers in the blogosphere are growing daily.
In fact, blogging is also for centinarians:
Now there are thousands -- including 108-year-old Olive Riley, who lives in Australia and blogs at Life of Riley (www.allaboutolive.com.au) with the help of her friend Mike Rubbo.
I talk about this in seminars and events all the time and am even pitching a few folks on the idea that blogging is for the masses (at least, now it is!) and until you do a bit of exploration, you never know who you can reach!
September 22, 2006
Paul Gillin has posted the results of New Influencers blogging survey on his website.
The numbers here aren't huge, with only 159 completed responses, but it's better than no data.
June 26, 2006
So, I just took the 2006 MarketingSherpa blog survey. What fun. It was great and humbling to see the company I was in. However, the survey was a pain in the ass, and here's why.
I've read nearly every english language blog in the survey at some point in their life, however, I might not have read them recently, and my memory is quite short.
Wouldn't it be great if for surveys like this, you could take the RSS feed from each of the blogs in question and on an AJAX survey page, click on a 'twistie' or dropdown to see the latest headlines from the blog to get some sort of refresher on their content and to better inform my decision on whether or not to vote.
That would be a great way to use RSS - powering surveys.
RSS could also be a trusted delivery mechanism for surveys for companies that run ongoing customer panels. For example, I just signed up to receive more information from Best Buy on doing their compensated customer surveys and panels. I would gladly subscribe to an RSS feed from them (lest the emails from them get caught in a spam filter) to ensure that I get all of the surveys they send my way. (I love Best Buy, by the way)
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