The history of advertising started with Print, Radio and TV, and has evolved into social marketing. In Bill's view of the world, we're moving to a consumer controlled marketing environment. It's all about control, time, and relevancy

Think: TIVO, Podcasting, Content Syndication
- View, listen, read: On my own terms, thank you very much.

Bill feels that there is a seismic shift away from "talking at" our customers, to a model where we're arm in arm in communication & collaboration with our customers. It's happening because consumers want CONTROL.

Do not call, ad blocking, call screening, TIVO, Comcast picking up the TIVO model (how's that, a cable company will sell ad space on their own network, and then give their viewers a way to thwart it, that's a storm brewing right there!)

We're moving away from 'hunting and gathering' on the Internet, and into the age of RSS, where our own little internet comes to us, via our newsreaders. BTW, I gave up on NewsGator a while back, but after seeing Robert's use of it, I'll have to re-explore that... We should all be so mobile

One key point that Bill mentioned is that blogging is not a direct response medium, and it's unlikely that it will be.

Feed the blogosphere with your company's vocabulary before your company's vocab is defined, to your detriment, by the consumer generated media. (more on this is the Creating Brand Communities via Weblogs stuff)

Summary: Start your future in Social Networking/Marketing now:
- Feed the search engines with consistent company defined vocabulary
- You are what your keywords say about you
- Network effects of blogs is powerful

[Bill is the CMO & an evangeist for Pheedo]

Bill's words echo my thoughts exactly!

http://furrier.typepad.com/john_furrier/2004/12/search_engine_o.html

For corporate marketers the key to succes is developing what I call a "Marketing Ontology"... you are what your keywords say you are. If you're an online marketer integrate a keyword vocabulary (ontology) into all facets of your marketing communications. Consistency is key.