As a cyclist and former bike shop owner, I've longed for more marketing folks and cyling industry mavens to talk about the bike industry, something I've loved and followed now for 16 years.

Great to hear (via Johnnie Moore & Kevin Briody) Donna of Kryptonite is contributing to a group blog about the bicycle marketing industry at Shut up and drink the Kool-Aid where she is clear about her role at Kryptonite. Thanks, guys.

Hey there: Thanks for the mention and the welcome to the blogosphere! The Krew certainly appreciates it. We'll try not to disappoint and keep the entries flowing. Guess I'd better get my butt in gear and post there, huh? :)
Donna

Yes, thanks for the mention. We hope to have a great running dialog about marketing as it pertains to the cycling world, but it will hopefully touch on relevant topics outside of cycling as well.