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April 21, 2004
Basic Web Analytic Terminology

Someone needed to write this article! Scottie Claiborne wrote this great, quick overview of what basic web analytics terms mean, and why you all should stop saying HITS to refer to anything that happens on your website. Here are some of the terms that the article airs out.

  • Hits
  • Files
  • Pages or Page Views
  • Sites, Unique Visitors, and Repeat Visitors
  • Session and Visit Duration
  • Referrers or Referring Sites
  • Search Terms and Search Strings
  • Browsers, User Agents, and Operating Systems
  • Entry and Exit Pages

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