A great article from Leap Frog Strategies on product launches - it's a couple of years old, but still relevant. Thank you Brian Carroll for this one

If you have an important introduction in the upcoming months, make sure you do it right. Don't make these often devastating mistakes:

1. Weak Value Propositions
2. Insufficient Targeting of Prospects
3. Inadequate Sales Tools
4. Poor Sales Processes
5. Calling on Top Prospects First