Marketing Matters LIVE!, the new internet radio show from the AMA seems like a damn cool idea. Let's do the numbers:

AMA membership: ~40K
Types of audio feeds: 3 (Real, Windows, MP3)
People who have some type of audio player: everyone

This is a smart, smart attempt from the AMA. They are even going to archive the files (podcast them???)so that anyone can listen at any time via the web.

The kick-off show Wednesday, January 19th will feature interviews with Nancy Costopulos, Director of Marketing and Sales, Larry Albus, Director of Sponsorship Sales, and various marketing partners who will be participating in upcoming radio shows.

IMHO, Nancy and Larry are both people that the AMA should have blogging. They are recognized as thought leaders in their space and have a lot to say. I'd love to hear more from them!

Narrowcasting lives!