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October 31, 2004
American Marketing Association Hot Topic Series - Blogs: Marketing Beyond the Website

Hey folks, this is great news!

I'll participating in a coast-to-coast roadshow with the American Marketing Association. They have assembled an a-list group of knowledge speakers on the subject of blogs and marketing. If you are a marketer looking to see how a blog can benefit your business, this is your opportunity.

Event Description
Blogs: Marketing Beyond the Website is an important one-day workshop designed to help marketers understand blogs and their marketing implications. Industry leaders will share their experiences with you on what makes a successful blog. You'll leave with a wealth of information and specific techniques that will help you cross the chasm in incorporating this innovative Internet-based strategy into your organization's marketing plan.

Speakers Include
Robert Scoble, Microsoft
Scott Rafer, Feedster
Ben McConnell, Church of the Customer
Dana VanDen Heuvel, BlogSavant
Dave Williams, 360i
Steve Rubel, CooperKatz & Company
Bill Flitter, Pheedo Inc.

Dates and Locations
Seattle - December 17
New York - January 21
Chicago - February 18

It is an honor to be among such great thought leaders in the blogging space! Hope to see you all there!

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