AMA Hot Topic Series
Blogs: Marketing Beyond the Website

New York, NY - January 21
Chicago, IL - February 18

Overview
Weblogs, commonly know as blogs, are rapidly gaining momentum and acceptance
as credible marketing strategies. Companies are using blogs as
customer relationship tools, branding reinforcement, product
ideology testing and for creating public relations buzz. However, as
blogs enter the mainstream business world, marketers are faced with
how to impose a formal structure on blogs including format/strategy,
metrics/goals and ROI. If blogging is a legitimate strategy for your
company, do you know how to leverage this new media to complement
your existing online and offline marketing strategies? What will
success mean to your organization?

Blogs: Marketing Beyond the Website is an important one-day workshop designed to help marketers answer these
questions and more. Industry leaders will share their experiences
with you on what makes a successful blog. You'll leave with a wealth
of information and specific techniques that will help you cross the
chasm in incorporating this innovative internet-based strategy into
your organization's marketing plan.

• Senior-level marketers with responsibilities for developing strategic direction
  of their organizations and/or brands who want to understand the
  impact of blogs on customer communications, media relations and
  ROI.
  
• Marketing professionals who are responsible for developing and/or executing
  

For more information or to register for any of these locations, call 1.800.AMA.1150 or visit: