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January 28, 2004
AMA CAN-SPAM Virtual Panel

If you're a member of the American Marketing Association, (or consider joining if you're not) you might want to check out the virtual panel on CAN-SPAM starting on 2/2. It's part of the Internet/eCOM SIG (Special Interest Group) and will feature the following folks who might know a thing or two about the different aspects of how CAN-SPAM is affecting marketers.

  • Carolyn Hodge, Marketing Director for TRUSTe will discuss the privacy aspects
  • Richard Merrick of Postfuture, a 4.5 year-old, permission-based email marketing service provider and a member of the Email Service Provider Coalition to represent eMailing marketing
  • Jon Andersen, an attorney from Atlanta will take the legal aspects
  • I'll be there representing the 'in the trenches' marketer's point of view

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