Steve Kayser, of Cicncom, wrote a super article for Cincom's Expert Access newsletter on self promotion and getting "Slightly Famous".

Being a self proclaimed, self promotion maven, this is one of the more detailed and insightful pieces on self promo that I've seen in a while. Here are a few salient, paraphrased points.

1. Maintaining Your Visibility - Visibility is a cornerstone of every slightly famous business strategy, and it begins by placing your core marketing message in front of as many of your target customers as possible, as often as possible.

2. Enhancing Your Credibility - Visibility is nothing without the credibility to back it up. The surest way to make a credible name for yourself is by becoming a "recognized" expert. (If you're an author, speaker, consultant, business owner, manager and professional, you may qualify)

3. Establish Your Brand and Reputation - Visibility + Credibility + Word-of-Mouth = REPUTATION

Check out the whole article here.

Hey Dana!

Thanks for the nice little blurb on Cincom's Expert Access. But I have to point out, I just wrote the intro...which I ususally do for my Shoot the Donkey columns. Steve actually is the author of steps 1.2.3. -- of course we do share the same first name so technically, maybe I could garner half the claim.

Steve is a wonderful fellow.
http://www.getslightlyfamous.com/Slightly_Famous_guide.pdf

Expert Access only has 15,000 B2B subscribers but is only growing by viral word of mouth.

Bets of success to you my friend, if you ever have any interesting columns or insights submit them to me.

Steve Kayser