Media Post just reported on a soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead.

Advergaming online seems to be gaining in popularity, and why shouldn't it! What really bugs me though, is that people are coming at it saying it's such a new thing. It's not. It's a basic human interest to be engaged and entertained, even more so in today's media driven economy. Games come in all forms, sweepstakes, lottery, chance, and those funky useless tricks you see going on in the middle of the mall where if you throw something into the window of a truck you win a prize.

More to the point, combine several of the elements listed above with your advergame, like we did with the KI NeoCon matching game. We already know that sweepstakes drive traffic and conversions, and there's now evidence that advergaming does as well. Put them together, and you're damn near unstopable!