Some shameless self promotion on two items, both of which were phone/email interviews that I responsed to. The first is a piece that was nicely done by the AMA, building up the Mplanet in a couple of weeks, where I'll be presenting.

The other is a piece I contributed to for a Wells Fargo newsletter based on some previous writing I had done on my feelings toward small business and PR.

Publication: AMA - Marketing Matters Newsletter
Date: November 16, 2006
Title: Q&A with Dana VanDen Heuvel (leading up to Mplanet presentation

From a marketing perspective, companies have a lot more stuff to experiment with now, but we still need to heed the basics of marketing. It's easy to get caught up in all the whiz-bang new media. But to be effective, we still need to ask the same basic questions. "Who is the customer?" "What segment are they in?"

Whether you're putting out a billboard or putting a billboard up in Second Life, the fundamentals remain the same. You still need to have the marketing basics to make decisions in new media.

Publication: Wells Fargo - Business Banking Roundup
Date: November, 2006
Title: "Getting the Word Out", Interview with Dana VanDen Heuvel

If you don't tell your story, someone else will--and they'll tell it wrong. If you're looking for a way to get your message out your way, you might want to consider the benefits of working with a PR partner.

"A good PR firm can help you review the 'marketing assets' that you have available and leverage them appropriately," says Dana VanDen Heuvel, Director at RSS marketing firm Pheedo, Inc. "By assets, I mean everything from the products you make or services you provide, to the philosophy with which you conduct business or the organizations that you associate with. Every part of you and your business can be an asset that can be leveraged for publicity and market outreach."

More on other previous media coverage is always located here.