Thanks again to all of your who were in New York on the 20th! Due, in large part, to the super-positive feedback that we received from the event, Toby, Bill and I will be doing a total of six events, with the three in 2008 as the latest additions to the mix.

But, before we get to the dates, don't take our word for it, look at what one of the attendees from New York had to say:

I wanted to thank you, Toby, Bill and Dana for a fabulous conference. It was truly the most valuable professional development conference I have ever attended. I really appreciated the thoughtful presentations, specific case studies and valuable insights that all the presentors had to share. And the small group setting really allowed for dynamic and interactive discussion that made it possible to apply the learnings to your own work.

Please keep me on the list for any future web 2.0 professional development conferences that you give, and similarly I hope that Toby, Bill and Dana will keep me in mind if they are ever doing conferences (especially in the washington, dc area).

Thanks to everybody,

Kim Callinan
Senior Vice President

• Friday, October 26th in Chicago
• Friday, November 9th in Las Vegas
• Friday, January 11th in Miami
• Friday, February 22nd in San Diego
• Friday, March 28th in Chicago

You can learn more about Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results by visiting the AMA website. Here's a brief rundown of the event agenda.

7:30 ... 8:15 a.m. Registration and Continental Breakfast

8:15 ... 8:30 a.m. Setting the Stage

8:30 ... 9:00 a.m. Social Media Defined

9:00 ... 10:00 a.m. The State of the Industry: Where Do You Stand?

10:00 ... 10:15 a.m. Break

10:15 ... 11:15 a.m. The Social Media Landscape

11:15 ... 12:15 p.m. RSS, Widgets and Social Syndication

12:15 ... 1:15 p.m. Lunch

1:15 ... 2:30 p.m. How Do We Measure This Thing? Social Media Metrics & ROI

2:30 ... 2:45 p.m. Break

2:45 ... 3:45 p.m. The Social Media Marketing Plan & Social Media Process

3:45 ... 4:45 Marketing Makeover: Applying Social Media in Two Parts

After several hours of exploring the ins and outs of Social Media and Web 2.0, now it's time to put our education into action!

Finally, we'll conduct a series of 'marketing makeovers' with willing participating companies in the audience. We'll dive deep into specific, emerging or hypothetical marketing challenges where Social Media tools and tactics will provide a competitive marketing edge, illustrating precisely how the Social Media tools discussed throughout the day can be applied to your individual marketing challenge.