GOING MOBILE: The Advertising Billboard In Your Pocket (Dow Jones)
File this one under "great trade show ideas". Talk about an excellent way to reach your customers as they get off the plane and during a multi day even to drive traffic to your booth...get on the SMS bandwagon.

The mobile phone is becoming a new frontier for advertisers, with companies ranging from chocolate manufacturer Cadbury Schweppes PLC to agrochemicals business Bayer AG experimenting with promotions using text messages, ringtones, downloadable logos, competitions and discount vouchers.
Read the whole story at:
http://biz.yahoo.com/djus/030225/0624000494_1.html