From Corporate Blogging: 14 Steps To Your Business Blog

1. Start using RSS for news, jobs or press releases
2. Thoroughly study what a blog is
3. Be specific with purpose
4. Ask yourself, do you really need a blog?
5. Ask yourself, do we have the resources?
6. Co-ordinate with other communication channels
7. Who's the blogger?
8. Make a decision on all aspects, features of blogs
9. Choose which tool to use
10. Create a blogging policy
11. Make sure the blogger(s) know blogging
12. Launch quietly
13. Start doing subtle PR
14. Success or failure? Decide on the future of your blog