This today from the WebAdvantage.net eMarketing Newsletter.

All of us know the value of PR for our companies. Blah. However, put this article in the context of promoting yourself and it takes on a whole new light!

A Dozen Reasons to Send Out a News Release:

1. Have there been any personnel changes, promotions or additions in your life?
2. Are you conducting educational seminars or speaking at an upcoming event?
3. Have you received an award or been recognized publicly in your industry?
4. Have you just elected your board of directors or been elected/appointed to any board of any local organization?
5. Have you or your company sponsored a charitable fundraising event in the community?
6. Do you offer an award or prize to your employees - mention the kudos, mention yourself, mention your company?
7. Have you started a new business?
8. Have you developed a new or improved product?
9. Have you purchased any unique new equipment or technology?
10. Have you increased something about your company over last year (sales, # of plants outside, etc.)?
11. Is there something unusual about your company or yourself?
12. Do you have a strong opinion on a local situation or community problem - with a solution!?

Check out the full article by Lois Carter Fay, APR here.