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The customer retention rate for Chevrolet vehicle owners in the US is the "highest in the industry", according to the newly published J D Power and Associates '2003 Customer Retention Study', which measured the ability of motor brands to retain their owners for new vehicle purchases. On average, the study found that approximately 50% of consumers will repurchase the same type of vehicle. Chevrolet ranked highest in customer retention, retaining 60.8% of its owners, followed by followed by Toyota (59.3%), Mercedes-Benz (58.7%), Ford (58.1%), Honda (57.1%), and Lexus (55.5%)...
Full story: http://www.thewisemarketer.com/news/read.asp?lc=l30577px833zs