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This is wild! There is a whole market segment sprouting up around the overweight American. Who knew. We're moving away from healthy eating, dieting, and exercise message to the accommodation tactic.
More than two-thirds of U.S. adults meet the government's definition of being overweight, and one in five is obese. They've thrown manufacturers into a redesigning frenzy in recent years because traditional size standards no longer apply.
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http://www.amplestuff.com/