October 21, 2003

Whole Girth Marketing Opportunities

This is wild! There is a whole market segment sprouting up around the overweight American. Who knew. We're moving away from healthy eating, dieting, and exercise message to the accommodation tactic.

More than two-thirds of U.S. adults meet the government's definition of being overweight, and one in five is obese. They've thrown manufacturers into a redesigning frenzy in recent years because traditional size standards no longer apply.

Check out:
http://www.amplestuff.com/

Posted by Dana VanDen Heuvel at October 21, 2003 06:00 PM | TrackBack
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