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Eric Sink has a superb piece on marketing and positioning in his weblog. This is a great take on marketing from a techie!
This is one of the reasons that blogging is so powerful. Where else would I get a full dissertation on marketing from a supreme techie, and be able to find it! That's key really - being able to find it. I mention this because someone wrote into the AMA listserv this week asking how blogging is different from the threaded discussion message boards of old. I say that blogging is different and evolutionary in that it is more permanant (archive links), community based (the blogroll and blogosphere), and accessible (Google LOVES blogs - find anything you want in seconds, even if posted yesterday!).