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Most web execs don’t know their conversion rates, a NetIQ study reports
A measure of the immaturity of the web channel comes from a new survey by NetIQ Corp. that reports that 43% of 540 web executives surveyed believe that conversion of a consumer to a particular action, such as completing a sale or signing up for a service is, a web site’s most important function, yet two-thirds had no idea what their conversion rates are.