March 05, 2003

Trendwatching.com has just prognosticated the

Trendwatching.com has just prognosticated the next 'blog thing'. If you read between the lines on the article below, I read 'SMS Blogging'.

SWARM SIGHTINGS

With the help of email, SMS, and digital (phone) cameras, people and
objects can now be followed around town or around the world. The result?
SWARM SIGHTINGS, referring to thousands, even millions of ordinary folks
reporting to a central entity -- most often a website -- to track and
trace anything that moves. James Bond eat your heart out!

Dutch VipSpotting.com invites anyone in
The Netherlands with a cell phone (which now bascially means the entire
nation) to send a text message (SMS) to VipSpotting the moment a
celebrity crosses their path. By SMS-ing name and location, a celeb's
every move can be monitored. This not only creates SMS revenues, but
also highly enjoyable (and perhaps slightly scary) paparazzi style
content that attracts thousands of arm chair spotters.

US-based wheresgeorge.com sells itself as
the Great American Dollar Bill Locator, working together with the public
to find out where that paper money in your pocket has been, or where it
will go next. A question that sufficiently intrigues the masses, judging
from the more than 1.5 million users who have entered and tracked the
serial numbers of more than 27 million US bills!

Whether it is new revenue models like VipSpotting, or turning
wheresgeorge.com into a marketer's dream come true (imagine millions of
consumers tracking your sponsored and bar-coded products or objects to
win prizes etc.), SWARM SIGHTINGS are here to stay. Check out PULSE
PUBLICATIONS below for related opportunities!

Posted by danavan at March 5, 2003 03:56 AM
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