Speaking Topics & Programs | Back to Speaking and Media
Thank you for your interest! Below you will find a list of topics and titles for seminars that are already developed or that are currently in development. Most seminars can be delivered in a one-hour seminar, though many can be expanded to anywhere from two hours to full-day seminars and custom comporate training. Please download the full speaking kit for further details.
- B2B Blogging
Better Selling Through Technology
"How Sales Force Automation, Weblogs, and Other New Technologies Can Help Reduce Costs and Expand The Reach Of Your Sales Force"
This seminar will provide you with a menu of the latest sales technology tools, techniques and processes that any company can begin using today to raise the productivity of their sales force. You will be able to reach more customers more frequently at a lower cost with more robust sales processes. You can increase accountability of both sales and marketing through better reporting and better access to data.
You Will Learn:
Blogging and Customer Community for Business
"How To Leverage Weblog Technology To Grow Your Business, Reach Your Customers And Become A Thought-Leading Company"
How can weblogs and the "blogosphere" be used for business? Where do
You Will Learn:
Business-to-Business Online Marketing: Using Websites, Weblogs, E-Marketing and E-Commerce To Grow Your Business
Business-to-Business marketing on the Internet is more than just having a great website and putting your products and services online. Today's Internet savvy buyer expects much more from companies large and small, but at the same time, organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions.
Connecting With Your Customers Online: Using Websites, Blogging, E-Marketing And Community Building To Grow Your Business
Marketing on the internet is more than just having a great website and putting up advertising. Today's Internet savvy consumer expects much more from companies large and small, but at the same time, organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions.
Lead Generation on the Internet
In a business-to-business environment, lead generation is the lifeblood of your business. This presentation gives you a road map on which you can build your digital drive-to strategy. Dana covers the multi-channel options available for building traffic through techniques like search engine marketing (submission, optimization, keyword purchases), offline promotion, e-mail permission marketing, online advertising, blogging, online word-of-mouth marketing etc.
Marketech '08: Using Emerging Media in Marketing
Today's organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.
Marketing has not fundamentally changed since the creation on the marketing concept and our branching out as a child of modern economic theory. What has changed is how we, as marketers, talk with our customers and tools, techniques and especially the technologies that we employ in those conversations.
Marketech '08 includes a definition for each of the concepts and technologies listed. For the purpose of this booklet, we've chosen to source these definitions from Wikipedia , technology pioneers, industry associations, technology-fathering organizations and other resources that move a bit faster than the hard copy dictionary collecting dust in your cubicle. In fact, only a few of these definitions exist in any edition of the dictionary that we have here at the office. Times have changed, and marketing technology moves fast!
What will you learn?
What topics do we cover?
You'll also receive a complimentary copy of the Marketech '08 Guide PDF that shows how to put these technologies to work for you.
Length: [ 1hr, half-day or full-day program ]
Sales 2.0: Sales & Marketing in a Web 2.0 World
Sales 2.0 means integrating the power of Web 2.0 technologies and customer-community focus with proven sales techniques to more efficiently grow your business and leverage your sales talent. This program demonstrates how combining next-generation Web technologies such as web conferencing, social networking, prospect databases, and web site monitoring services with innovative sales processes can dramatically accelerate the sales cycle and improve your sales results.
If you're a marketing executive, sales manager or if you play a supporting role in enabling sales success, Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales & marketing organization work faster and smarter.
Attendees will learn:
Additional Sales 2.0 Info:
More on Sales 2.0 can be found on my blog in an article:Starting the conversation on Sales 2.0
There's also a piece in Inc. Magazine called "Turning Sales Into Science" that I contributed to in the form of original ideas to the author.
Thought Leadership Marketing: Taking the High Road to Establish Long-Term Marketing Leadership
This program reviews critical thought leadership strategies for the modern marketing mix. From traditional media like whitepapers, events, articles and speaking engagements, to new media like blogs, virtual events, podcasts and social networking and more. Dana will cover proven strategies and techniques to build greater recognition, demand and reach in your market while moving past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Attendees will learn:
See the one-hour Thought Leadership Marketing presentation here:
The Complete Thought Leadership Marketing Toolkit
Way New Marketing: Harnessing Blogs and Social Networking
Marketers are looking for ways to harness the new online communication methods of blogging and social networking. Dana has studied these two new media in depth and advises retailers how to use them, will discuss their significance as marketing tools and how e-retailers can use them to their advantage. You'll leave this presentation with a head full of ideas on how you can put blogs and social media to work for your e-commerce enterprise.
Web 2.0 and the Participant Economy - What it Means to I.T. Professionals
Significant changes are underway on the Internet right now that are blurring the lines between I.T., business and marketing. Web 2.0 and The Participant Economy are giving marketers and customers more power over data, infrastructure and technology than ever before. Through the course of this presentation, we'll define Web 2.0 and The Participant Economy, survey the top trends and discuss the implications and opportunities of this "second coming of the Internet."