- B2B Blogging
- Better Selling Through Technology
- Blogging and Customer Community for Business
- Blogging and Social Media for Events
- Blogging for Marketers
- Blogging Inside the Enterprise - Managing projects and communicating internally
- Blogs, RSS, Podcasts and Social Media - What Companies Need to Know
- Building Your Personal Brand Online
- Connecting With Your Customers Online: Using Websites, Blogging, E-Marketing And Community Building To Grow Your Business
- Customer Engagement Online
- How-to Write an Award-Winning Blog
- Lead Generation on the Internet
- Practical Internet Marketing for Your Business
- Technology and Marketing: IT and Marketing working together to support Your customers
- The 11P's of Marketing
- the Participant Economy (in development)
- Way New Marketing: Harnessing Blogs and Social Networking
- Web 2.0 and the Participant Economy - What it Means to I.T. Professionals
- Weblog Strategies for Non-Profits: How to Start and Sustain a Weblog in Your Organization
- 'Your' Industry in Blogging

"How Sales Force Automation, Weblogs, and Other New Technologies Can Help Reduce Costs and Expand The Reach Of Your Sales Force"

This seminar will provide you with a menu of the latest sales technology tools, techniques and processes that any company can begin using today to raise the productivity of their sales force. You will be able to reach more customers more frequently at a lower cost with more robust sales processes. You can increase accountability of both sales and marketing through better reporting and better access to data.

You Will Learn:
- How to leverage new channels of communication to keep your sales team and customers up to speed
- Hands-on internet exposure to find new sources of leads, test new sales communication tools and communicate with customers
- Get a glimpse of the latest hardware and software tools and how worldwide and local sales teams are leveraging these tools
- Case studies of in-depth, real-world sales technology that you can adapt to your company
- How high-powered, low cost sales force automation can be deployed in companies with a sales force as small as just a few people

"How To Leverage Weblog Technology To Grow Your Business, Reach Your Customers And Become A Thought-Leading Company"

How can weblogs and the "blogosphere" be used for business? Where do
they fit in the marketing plan? How can my company leverage bloggers for
our benefit? Why should we blog and what do we do first if we want to
start? This one-day seminar provides answers to all of your weblog
questions and combines the power of case studies, marketing strategy and
plenty of hands-on interaction.

You Will Learn:
- Vocabulary: understanding all of the internet buzzwords and what they really mean
- Case studies of successful business weblog implementations and what you can learn from them
- Step-by-step methodology for a successful weblog implementation
- Hands-on weblog engagement (basic computer and internet skills required)
- How to define and measure success of your weblog and the impact of consumer generated media

Business-to-Business marketing on the Internet is more than just having a great website and putting your products and services online. Today's Internet savvy buyer expects much more from companies large and small, but at the same time, organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions.
- What is the best Internet strategy to attract and retain customers online?
- What are the most effective tactics to jump-start your Internet selling?
- What role do weblogs and online word-of-mouth marketing play?

Marketing on the internet is more than just having a great website and putting up advertising. Today's Internet savvy consumer expects much more from companies large and small, but at the same time, organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions.
- What is the best Internet strategy to attract and retain customers online?
- What are the most effective tactics to jump-start your Internet marketing?
- What role do weblogs and online word-of-mouth marketing play?
- What are all of the tools available to me online and how do I know what to use and when?

In a business-to-business environment, lead generation is the lifeblood of your business. This presentation gives you a road map on which you can build your digital drive-to strategy. Dana covers the multi-channel options available for building traffic through techniques like search engine marketing (submission, optimization, keyword purchases), offline promotion, e-mail permission marketing, online advertising, blogging, online word-of-mouth marketing etc.

Today's organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Marketing has not fundamentally changed since the creation on the marketing concept and our branching out as a child of modern economic theory. What has changed is how we, as marketers, talk with our customers and tools, techniques and especially the technologies that we employ in those conversations.
This guide is meant to serve as an overview of the marketing technologies available to you, the seasoned marketer, in the upcoming year 2008. While not impossible, it would be difficult to chronicle every single piece of new marketing technology that you can use. We've provided you with the most accessible and actionable tools in this guide.

Marketech '08 includes a definition for each of the concepts and technologies listed. For the purpose of this booklet, we've chosen to source these definitions from Wikipedia , technology pioneers, industry associations, technology-fathering organizations and other resources that move a bit faster than the hard copy dictionary collecting dust in your cubicle. In fact, only a few of these definitions exist in any edition of the dictionary that we have here at the office. Times have changed, and marketing technology moves fast!

What will you learn?
Emerging marketing & media vehicles for 2008 and beyond
How to use new media vehicles to your advantage
The latest internet & marketing technologies that can impact your 2008 & 2009 marketing plans

What topics do we cover?

• Social networks
  
• Blogging
  
• Podcasting
  
• IPTV
  
• In-Game advertising
  
• Internet video
  
• RSS
  
• Local online
  
• Avatar & virtual world marketing
  
• SMS & Mobile marketing
  
• Long tail marketing
  
• Marketing through syndicated reviews
  
• Widgets
  
• Online market conversation research
  
• Universal vs. Federated search
  
• Convergence of online, radio, TV & video
  
• Identity & user data trends
  
• What does Web 3.0 mean for marketers?
  

Length: [ 1hr, half-day or full-day program ]

Sales 2.0 means integrating the power of Web 2.0 technologies and customer-community focus with proven sales techniques to more efficiently grow your business and leverage your sales talent. This program demonstrates how combining next-generation Web technologies such as web conferencing, social networking, prospect databases, and web site monitoring services with innovative sales processes can dramatically accelerate the sales cycle and improve your sales results.

If you're a marketing executive, sales manager or if you play a supporting role in enabling sales success, Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales & marketing organization work faster and smarter.

Attendees will learn:
What suite of tools the Sales & Marketing 2.0 organization needs to succeed
How sales & marketing are integrating on-line and relationship selling
How to best use social networks, online lead sourcing the newest concepts in online lead nurturing

Additional Sales 2.0 Info:

More on Sales 2.0 can be found on my blog in an article:Starting the conversation on Sales 2.0

There's also a piece in Inc. Magazine called "Turning Sales Into Science" that I contributed to in the form of original ideas to the author.

The sites & tools of Sales 2.0.

This program reviews critical thought leadership strategies for the modern marketing mix. From traditional media like whitepapers, events, articles and speaking engagements, to new media like blogs, virtual events, podcasts and social networking and more. Dana will cover proven strategies and techniques to build greater recognition, demand and reach in your market while moving past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.

Attendees will learn:
* What thought leadership marketing vehicles are available and how to prioritize their use.
* How to track thought leadership efforts to determine ROI.
* Common successful practices employed by the top thought leadership marketers.

The 13 Golden Rules of Thought Leadership Marketing (from Larry Chase)
1. Take a Stand
2. Tell Me Something I Don't Already Know
3. Be Vertically Famous
4. What Does Your Competition Miss
5. Develop Your "Voice"
6. The Power of Public Speaking
7. Get Published
8. Start a Newsletter, RSS and/or Blog
9. Get a Greek Chorus
10. Talk Less, Listen More
11. Press the Flesh
12. Practice Out-of-the-Box PR
13. Be Focused, but Don't Develop Tunnel Vision

The Complete Thought Leadership Marketing Toolkit
Writing books
E-books & acute subject matter pieces
Published book
Events
Webinars
Symposiums
Roundtables
Workshops
Speaking engagements
Executive briefings
Newsletters
Articles
By-lined
3rd party
Reprints
Case studies
White papers
Research reports
Email marketing
Blogs
Podcasts
PR
Media interviews
Expert bio & social network 'hook ins' and connections
Expert databases and online authority & reputation management
Awards
Industry involvement

Length: [ 1hr or half-day program ]

Marketers are looking for ways to harness the new online communication methods of blogging and social networking. Dana has studied these two new media in depth and advises retailers how to use them, will discuss their significance as marketing tools and how e-retailers can use them to their advantage. You'll leave this presentation with a head full of ideas on how you can put blogs and social media to work for your e-commerce enterprise.

Significant changes are underway on the Internet right now that are blurring the lines between I.T., business and marketing. Web 2.0 and The Participant Economy are giving marketers and customers more power over data, infrastructure and technology than ever before. Through the course of this presentation, we'll define Web 2.0 and The Participant Economy, survey the top trends and discuss the implications and opportunities of this "second coming of the Internet."