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Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: September 18-19, 2008 - 8-5 each day
Where: Washington, D.C.
Register: AMA Website
Seminar Description:
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives:
> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required:
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend:
> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients
Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: June 19-20, 2008 - 8-5 each day
Where: The Hub CityView , Philadelphia, PA
Register: AMA Website
Seminar Description:
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives:
> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required:
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend:
> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients
How To Use Social Media To Enhance And Improve Your Internal Communications Efforts - And 7 Steps To Take Your Internal Social Media Program To An External Marketing Program
Some people may think that social and emerging media tools are just for customers. However, they can greatly improve your internal communication, peer networking and knowledge sharing and management initiatives if used properly. This workshop will show you how to leverage the most prominent social media tools to strengthen your internal communications processes and improve the effectiveness of any customer-focused organization. If you're considering social media for customer/external communications, this workshop will also give you specific insights and help you to 'eat your own dogfood' before going headlong into social and emerging media & marketing with your customers and prospects.
Each attendee will take away:
> A comprehensive understanding of each and every internal social media tool available to their organization
> Concrete examples of organizations that are employing these tools
> A roadmap of where to start and how to progress in your internal social media endeavor
> Develop the business case to sell internal social media based communication tools to management
> The seven steps to taking social media from an internal endeavor to an external marketing program
> A comprehensive workbook which explains how to learn more about each of the tools discussed
WORKSHOP LEADER: Dana VanDen Heuvel is an award-winning marketing blogger and author of the American Marketing Association's Marketech '08 Guide to Marketing Technology and creator of the TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, a division of VanDen Heuvel Executives, LLC, one of the nation's first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to grow their business.
Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: June 2-3, 2008 - 8-5 each day
Where: Gleacher Center, Chicago, IL
Register: AMA Website
Seminar Description:
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives:
> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required:
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend:
> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients
Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: May 5-6, 2008 - 8-5 each day
Where: Hilton Vancouver Metrotown
Register: AMA Website
Seminar Description:
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives:
> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required:
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend:
> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
1/2 Day Seminar - Emerging Media - Lincoln, NE Chapter of the AMA
Event Time: Tuesday, March 25th 7:30am-Noon
Additional Info
Marketing has not fundamentally changed since the creation on the marketing concept and our branching out as a child of modern economic theory. What has changed is how we, as marketers, talk with our customers and tools, techniques and especially the technologies that we employ in those conversations.
This seminar is meant to serve as an overview of the marketing technologies available to you, the seasoned marketer, in the upcoming years 2008 and beyond. While not impossible, it would be difficult to chronicle every single piece of new marketing technology that you can use.
What topics do we cover?
- Social networks (including Facebook and MySpace)
- Blogging
- Podcasting
- IPTV
- In-Game advertising
- Internet video
- RSS
- Local online
- Avatar & virtual world marketing
- SMS & Mobile marketing
- Long tail marketing
- Marketing through syndicated reviews
- Widgets
- Online market conversation research
- Universal vs. Federated search
- Convergence of online, radio, TV & video
- Identity & user data trends
- What does Web 3.0 mean for marketers?
Program: Cultivating Your Market:
What's Working in New Marketing Technology Seminar
When: March 19, 2008 - 9 - 12:30
Where: Johnson Creek, WI
Register: NAMA.org Website
Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: February 28-29, 2008 - 8-5 each day
Where: Boston, MA
Register: AMA Website
Seminar Description:
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.
Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.
Learning Objectives:
> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course
Prior Knowledge Required:
Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.
Who Should Attend:
> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
Marketech 08: Using Emerging Media in Marketing - AMA Members-Only Webcast
Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.
Register now to discover:
- 2008 Emerging Media Vehicles
- How to Use New Media Vehicles to Your Advantage
- The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans
You'll also receive a complimentary copy of the Marketech 08 Guide PDF that shows how to put these technologies to work for you.
This program includes a service-organization perspective that will help you:
- Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
- Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
- Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
- Discover who's doing this already (examples) and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.
Date: December 6, 2007
Times: Session 1 - 10am PST/ 11am MST/
12pm CST/1pm EST or Session 2 - 12pm PST/1pm MST/2pm CST/3pm EST
Host: The American Marketing Association and Dana VanDen Heuvel, a highly
recognized expert on blogging, podcasting, RSS and other interactive marketing
trends and a frequent guest speaker at many AMA live training programs,
including the recent premier Training Series: Technomarketing event.
American Marketing Association | Milwaukee Chapter
Choose Your Own Social Media Adventure: Where to Begin the Journey
Quick, how many times have you heard the terms "Web 2.0", or "Social Media" or "New Media" this week? What do these terms mean, who is using these tools, what are the benefits and most importantly, how do we get started are all questions that we'll answer during the course of this presentation. We'll review the most important marketing technology topics from Blogs to Virtual Worlds and leave you with a tangible understanding of where you and your organization can start to dip your toes in the virtual waters of the next generation of online marketing.
Event Information:
Date: Tuesday, November 13.
Time: 11:30AM to 1:15PM
Location: Brynwood Country Club, 6200 W Good Hope Rd, in Milwaukee.
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
American Marketing Association | HotTopic Series
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results
Chances are, you've heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe you've already heard them too many times to count and still aren't exactly sure what they mean and why you should care.
Social media is all around us. It's all that's new, and all that's fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.
You know it when you see it, yet it's a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.
The AMA Social Media Hot Topic departs from similar events in that we'll do a series of "Marketing Makeovers" for participating organizations, ensuring that you"ll not only get a few new ideas and a lot of great information, but you'll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.
Learn more about Beyond Marketing 2.0...
Check out the links and commentary from our New York session of Beyond Marketing 2.0.
Fond du Lac Area Association of Commerce | ACUniversity Series
Connecting with Your Customers Online
How to uses websites, blogging, e-marketing and community building to grow your business. Marketing on the Internet is more than just having a great website and putting up advertising. Organizations have a full suite of cost-effective online marketing tools in reach.
Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions:
- What is the best Internet strategy to attract and retain customers online?
- What are the most effective tactics to jump-start your Internet marketing?
- What roles do web logs and online word-of-mouth marketing play?
- What are all of the tools available to me online and how do I know what to use and when?
Event Information:
Date: Tuesday, August 28
Time: 7:30 am - 9:00 am
Cost: $20 AC Members, $30 Non-members of the AC
Register here for Connecting with Your Customers Online in Fon Du Lac.
American Marketing Association | Training Series
TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
MarketingProfs Business-to-Business Virtual Marketing Conference, 2007
Realizing the Promise of the Web in B2B
In spite of the many advances on the Internet, many B2B marketers have yet to really put their web strategy into full-throttle. The evidence is everywhere. As blogs proliferate the B2B market space, online social networks transcend market verticals and citizen marketers show affinity not just for their favorite consumer brands but also for their beloved corporate partners, many B2B companies still haven't embraced the opportunities.
Here's how to use the Internet - specifically, your Web site - to accelerate your business growth, via case examples, best practices and a little philosophy of taking necessary risks.
American Marketing Association | Training Series
TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Emerging Marketing Technologies Workshop | St. Norbert College, Bemis International Conference Center
For more information:
http://www.snc.edu/continuinged/emergingmarketing.html
For companies in Wisconsin, as well as around the nation, marketing and the tools that marketers use to reach their customers have changed dramatically in the past several years. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.
The Emerging Marketing Technologies workshop is much more than using a few of the newest technology tools to improve your marketing. Attendees will have ample opportunity to apply the specifics of the technologies and trends covered to the realities of their business.
American Marketing Association | Training Series
TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Practical Internet Marketing for Your Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: April 26, 2007, 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"Connecting With Your Customers Online: Using Websites, Local E-Marketing and Community Building to Grow Your Business"
Marketing on the internet is more than just having a great website or putting up advertising. Today's internet savvy consumer expects much more from companies large and small. Attend this 4-hour seminar to understand how your business can benefit from using internet-based marketing to connect with current customers and gain new ones.
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Better Selling Through Technology
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: February 22, 2007, 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"How Sales Force Automation, Weblogs, New PC Hardware And Other New Technologies Can Help Reduce Costs and Expand The Reach Of Your Sales Force"
This 4-hour seminar will provide you with a menu of the latest sales technology tools, techniques and processes that any company can begin using today to raise the productivity of their sales force. You will be able to reach more customers more frequently at a lower cost with more robust sales processes.
Event: Winter Marketing Educators' Conference
Time: Saturday, February 17, 2007
Location: San Diego, CA
Presentation: Applied Marketing Technologies: Emerging Digital Marketing Tactics and Trends from Mplanet
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Blogging for Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: January 25, 2007, 8:00am to 4:00pm
Register On-line: http://online.nwtc.edu/wls
"How to Leverage Weblog Technology To Grow Your Business, Reach Your Customers And Become A Thought-Leading Company"
How can weblogs and the "blogosphere" be used for business? Where do they fit in the marketing plan? How can my company leverage bloggers for our benefit? Why should we blog and what do we do first if we want to start? This one-day seminar provides answers to all of your weblog questions and combines the power of case studies, marketing strategy and plenty of hands-on interaction.
Event: BMA Milwaukee Monthly Meeting
Time: January 11, 2007
Location: Italian Community Center
Program: Connecting With Your Customers Online: Using Websites, E-Marketing And Community Building To Grow Your Business
Event: Social Media 2007 Primer Webinar: Social Media: Trends and Tactics for Savvy Marketers.
Time: December 19, 2007
Program: Social Media: Trends and Tactics for Savvy Marketers
While marketers wade through the growing myriad of media options available to them for reaching their target market, what often gets lost in the chaos is the real view of the customer and how these media, channels and technologies have changed them, and what that means to the marketer (and their budget).
During this presentation, we'll look at the trends in social media and Internet marketing with a keen eye on the marketing challenge from the consumer's perspective. We'll delve into case examples like blogging, RSS, social media/networking, Internet video and podcasting and explore why they've become white-hot opportunities for reaching consumers across generations. Additionally, we'll dissect the remaining multitude of channels available to marketers today to understand what's working with today's' consumers and why.
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Practical Internet Marketing for Your Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: December 12, 2006 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"Connecting With Your Customers Online: Using Websites, Local E-Marketing and Community Building to Grow Your Business"
Marketing on the internet is more than just having a great website or putting up advertising. Today's internet savvy consumer expects much more from companies large and small. Attend this 4-hour seminar to understand how your business can benefit from using internet-based marketing to connect with current customers and gain new ones.
Event: Mplanet 2006 - American Marketing Association
Time: Nov 29 - Dec 1, 2006
Location: Walt Disney World, Dolphin Resort
Program: New Media Channels: The View from the Customer
I'll be delivering a presentation on "Social Media Trends" at the St. Norbert College Faculty Development & Student Life event entitled "How Our Millennial Students Communicate: Facebook, Blogs, RSS, Linked-In, Websites . . . ."
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Better Selling Through Technology
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: October 18, 2006 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"How Sales Force Automation, Weblogs, New PC Hardware And Other New Technologies Can Help Reduce Costs and Expand The Reach Of Your Sales Force"
This 4-hour seminar will provide you with a menu of the latest sales technology tools, techniques and processes that any company can begin using today to raise the productivity of their sales force. You will be able to reach more customers more frequently at a lower cost with more robust sales processes.
Event: Private New Media Program with Northlich, Inc.
Time: September 29, 8:30 am - 12:30 pm
Location: Northlich Offices, Columbus Ohio
Program: New Media: Harnessing the Power to Help Your Business Race Ahead
It was just one short year ago that I remember sitting in the audience for the RSS panel at OMMA (there were about 30 or so of my peers looking on with me) thinking “what will this space be like in a year from now?”
Fast forward one year, and Pheedo was not sitting in the audience this time but rather moderating the panel on the topic that is near and dear to us, RSS revenue, or the R$$ of RSS as OMMA calls it.
Let’s look at what’s changed in the year and what we learned from this panel.
First, the audience was over double what it was last year. It was standing room only, and there were a handful of people sitting cross-legged on the floor in the front of the room listening intently to panel.
The RSS advertising space has grown. More publishers have adopted RSS, and the old MarketingSherpa number that stated that 40% of marketers/publishers were thinking of adding feeds is now decidedly low. It’s much higher. In the several conversations I had, there’s no question of “if.” It’s a question of “when.” Oh yeah, and there’s still the question of “what is RSS?” and why should I care.
To our detriment, I skipped the pleasantries of RSS 101. I figured that since we had such a healthy audience, they must all know what RSS is and be here to get in on ‘what’s next’. Well, frankly, RSS in its most basic form, sans ads, sans analytics, is still the ‘what’s next’ for many publishers, including the few that approached me afterward and kindly suggested that we should have ‘better explained’ RSS. I agree. Point taken.
Adam Broitman of Morpheus Media offers a perspective on the session, on which I commented. Adam was certainly one of the more progressive users of RSS in the room yesterday, but he was not, in my analysis, representative of the majority. We’re still in an education and evangelization phase, to some extent.
The one thing that we did not have to convince the audience of was that there are deep seated technological and cultural changes, such as screen-shifting and time-shifting, that necessitate a strategy around RSS and micro-chunked, syndicated content in general.
Some of the session highlights were as follows:
- Jake Dobkin of The Gothamist is seeing a healthy (I think he said 15%) bit of traffic from his feeds, but frankly, at this point, they’re not a huge revenue driver for him.
- Ed Manning of NewsGator gave me new hope for the branded reader and stand-alone feed reader market. From NG’s perspective, it doesn’t make sense for a publisher to say “take my feed, and go read somewhere else” like My Yahoo or some similar reader. NewsGator is enabling publishers to capture the RSS consumer on their own media properties. Brilliant when you think about it for a second. He seemed unfazed by the roar of Internet Explorer 7 talk that was flying around the room.
- Jeff Hinz of ID Media has more experience in RSS ad buying than most agency folks out there. ID was well ahead of the curve two years ago and shared a couple of case examples where RSS was included in the media mix with very positive results. Thanks again for the endorsement, Jeff. Your check is in the mail.
- Scott Cherkin of the Travel Ad Network is bullish on IE 7 being the inflection point for RSS. Once we have a pleasant feed consumption experience, and we stop calling this whole thing “RSS” (also echoed by Ed, who spends time with each of his clients expunging RSS from their vocabulary) and get to something that just connects people with content, we’ll be on our way to ubiquity.
Thanks to everyone what attended the session! We look forward to seeing you next year when we can reflect on all this again and see how far we’ve come!
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Blogging for Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: September 21, 2006 8:00am to 4:00pm
Register On-line: http://online.nwtc.edu/wls
"How to Leverage Weblog Technology To Grow Your Business, Reach Your Customers And Become A Thought-Leading Company"
How can weblogs and the "blogosphere" be used for business? Where do they fit in the marketing plan? How can my company leverage bloggers for our benefit? Why should we blog and what do we do first if we want to start? This one-day seminar provides answers to all of your weblog questions and combines the power of case studies, marketing strategy and plenty of hands-on interaction.
Pheedo and Dana are coming to New York! I'll be in the city next Monday, the 18th through Wednesday the 20th.
We'll be there for 360i's Digital Media Summit at the NYU Stern School of Business.
Want to meet up? Interested in RSS Advertising, or just coffee, drop me a line!
Contact Pheedo or send me an email at dana [at] pheedo.com if you're in the area.
WKRN and Nashvilleistalking.com are hosting a blogger meetup on Saturday, Sept 9th at Wolfiy's Den. Should be a blast. I guess they're expecting anywhere from 50 to 100 bloggers to show up. I'll be there to talk about generating revenue from your blog with Pheedo. Fun stuff!
If you're going to be in Nashville, drop me a line.
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Practical Internet Marketing for Your Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: August 15, 2006 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"Connecting With Your Customers Online: Using Websites, Local E-Marketing and Community Building to Grow Your Business"
Marketing on the internet is more than just having a great website or putting up advertising. Today's internet savvy consumer expects much more from companies large and small. Attend this 4-hour seminar to understand how your business can benefit from using internet-based marketing to connect with current customers and gain new ones.
Event: CSS - Revenue Development Quarterly (RDQ) - Marketing Technology Summit
Time: August 9-10, 2006
Location: Graves 601 Hotel, Minneapolis, MN
Program: RSS Opportunities for Media Companies
Event: TS2 Expo - EDPA - Dealer & Distributor Power Track Day
Time: Tuesday, July 25 - 10:20 a.m to 11:30 a.m.
Location: Chicago, IL - McCormick Place
Program: Reaching Your Customers Online: Using Websites, Weblogs, E-Marketing and E-Commerce To Grow Your Business
OVERVIEW:
Business-to-Business marketing on the Internet is more than just having a great website and putting your products and services online. Today's Internet savvy buyer expects much more from companies large and small, but at the same time, organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit for using the Internet to connect with your best customers online and get answers to these questions.
- What is the best Internet strategy to attract and retain customers online?
- What are the most effective tactics to jump-start your Internet selling?
- What role do weblogs and online word-of-mouth marketing play?
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Better Selling Through Technology
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: July 18, 2006 8:00am to 12:00pm
Register On-line: http://online.nwtc.edu/wls
"How Sales Force Automation, Weblogs, New PC Hardware And Other New Technologies Can Help Reduce Costs and Expand The Reach Of Your Sales Force"
This 4-hour seminar will provide you with a menu of the latest sales technology tools, techniques and processes that any company can begin using today to raise the productivity of their sales force. You will be able to reach more customers more frequently at a lower cost with more robust sales processes.
Event: AMA Hot Topic Series: Ahead of the Curve - High Tech Trends in Marketing
Time: Friday, June 23 - 8:00 a.m to 4:00 p.m.
Location: Chicago, IL - University of Chicago, Gleacher Center
OVERVIEW:
The American Marketing Association Hot Topic, Ahead of the Curve - High Tech Trends in Marketing: Using Podcasts, Online Word-of-Mouth Marketing and Other High Tech Media to Re-shape Your Online Strategy, will give you an eagle's eye view of the time-shifted, networked and high power forms of consumer based marketing and how they are changing your marketing landscape. Speakers on topics ranging from Podcasting and RSS to Online Word-of-Mouth Marketing, Social Networking and Power Laws of the Internet will provide you with a high level diagnosis of marketing today and a detailed analysis of how to channel these new consumer-connecting media to benefit your marketing organization.
WHO SHOULD ATTEND:
* All past attendees of AMA's Hot Topic Series on Blogging.
* Marketing Managers and Directors or senior management interested in utilizing new technology as part of their organization's marketing strategy.
* Advertising agency professionals who want to integrate on-demand tools as part of the marketing mix.
Event: DM Days New York Conference & Expo
Time: Wednesday, June 21 - 2:45 p.m. to 3:35 p.m.
Location: New York, NY - Jakob K. Javits Convention Center
Program: Roundtables:RSS Advertising: How To Feed the Customer Need
This session will show you how to:
...Demonstrate the benefits of incorporating advertising into your RSS feed
...Provide tools to advertise effectively to an audience in full control of their content
...Examine the RSS subscription model and show how it can be used to an advertiser's or publisher's advantage
NWTC Workplace Learning Services will offer a series of Internet Marketing & Technology seminars presented by Dana VanDen Heuvel, founder of BlogSavant, one of the nations' first weblog marketing consultancies.
Seminar: Blogging and Customer Community for Business
Location: Northeast Wisconsin Technical College, Center for Business & Industry, Green Bay, Wisconsin
Date & Time: June 13, 2006 8:00am to 4:00pm
Register On-line: http://online.nwtc.edu/wls
"How to Leverage Weblog Technology To Grow Your Business, Reach Your Customers And Become A Thought-Leading Company"
How can weblogs and the "blogosphere" be used for business? Where do they fit in the marketing plan? How can my company leverage bloggers for our benefit? Why should we blog and what do we do first if we want to start? This one-day seminar provides answers to all of your weblog questions and combines the power of case studies, marketing strategy and plenty of hands-on interaction.
I'll be at the upcoming Wisconsin Business & Technology Expo in Milwaukee! As part of a presentation put together by MIMA, I'll be moderating a panel of local bloggers, marketers and journalists.
When: May 3rd, 2:45-3:30pm
Program: Blogging and Online Customer Community for Small Business
Hosted by MIMA
Local experts share their experiences and offer guidance on how to leverage weblogs and online social media to boost your business.
The Northeastern Wisconsin Association of Information Technology Professionals puts on great events every month. In April, they've asked me to come in and talk about the intersection of business, web 2.0, the participant economy & IT.
When: April 19, 2006 - 7:00 PM
Program: Business, IT and Web 2.0
Significant changes are underway on the Internet right now that are blurring the lines between I.T., business and marketing. Web 2.0 and The Participant Economy are giving marketers and customers more power over data, infrastructure and technology than ever before. This evening, we'll define Web 2.0 and The Participant Economy, survey the top trends and discuss the implications and opportunities of this "second coming of the Internet."
Milwaukee PRSA/IABC Joint Saturday Seminar About Blogging
When: Saturday, April 8th
Time: 8 a.m. to 12:30 p.m.
Seminar: Making Sense of Blogging for Your Organization
The Southeastern Wisconsin chapters of PRSA and IABC are teaming up to present an in-depth look at blogging. This Saturday Seminar is designed for experienced professional communicators who want to know how blogs can fit into their public relations, marketing or communication plans.
Location: Medical College of Wisconsin, Room H1210 – 1230
8701 Watertown Plank Road, Milwaukee
I'll be presenting a program on the Pros and Cons of Blogging.
Dana VanDen Heuvel will discuss “The Pros and Cons of Blogging.” He will provide an overview of blogging and the marketing potential and pitfalls of this new media. VanDenHeuvel holds a bachelor’s degree in business administration from St. Norbert College in DePere. He serves as the director of business development at Pheedo, an RSS and weblog marketing solutions provider that helps advertisers produce successful integrated marketing campaigns. He is a widely recognized expert and regular speaker on blogging, podcasting, RSS, internet communities, social media and interactive marketing trends.
Join me at Direct Marketing Days, hosted by The Chicago Association of Direct Marketing, on March 29th for an hour-long discussion on blog advertising!
When: 10:00 am - 10:50 am, March 29, 2006
Where: Navy Pier Convention Center, Chicago, IL - Room 329
Blog Advertising: Not the Same Audience, Not the Same Ads
Learn how blog advertising differs from traditional media advertising, and how to embrace these difference to create an effective blog advertising campaign.
I'll be delivering a program on blogging to the Rotary Club of Green Bay for their weekly noon meeting. The Rotary, for those that don't know, is a service organization comprised of community leaders who put service above self. Blogging should be a great fit!
Program: How to make new technology work for your business: Blogging & Weblogs
Where: Regency Suites, 333 Main St., Green Bay, WI
When: Noon
[UPDATE] Blog post with downloads and handouts from the event.
I've been invited to speak about blogs, RSS and citizen controlled media at the St. Louis American Marketing Association Chapter's 45th Annual Marketing Conference - "Marketing for Success" at Maryville University Auditorium on Friday, February 24th, 2006 (8.30 a.m. - 12:00 p.m., CST)
Pheedo's going to be at LesBlogs in Paris. Scoble is headlining and there are a host of other great speakers signed on.
The speakers kit and agenda aren't out yet, but we're going to be on an RSS related panel from what I've been told.
The New Communication Channels: How blogs and social software will change the way you do business
December 1-2, 2005
Hyatt Regency - Jersey City, NJ
For those of you in the pharmaceutical industry, you might be interested in attending the PharmaBlogging Conference, November 14-15 in Philadelphia.
There's also a seperate conference blog. Stay up on all the conference details here.
AMA Hot Topic Series: The Old Model Doesn't Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy
October 28 - Chicago
November 11 - Scottsdale
December 2 - New York
Overview:
Branding Your Business Without Breaking The Bank - Put on by the Golomb Group.
Just got invited to the PROMO Marketing Conference & Expo in Chicago. I'll be talking about blogs and how companies can use them for promotional purposes. More to come...
I'll be at the DMA 88th Annual Conference and Exhibition in Atlanta! Speaking on blogs with Debbie Weil, Toby Bloomberg & Stephan Spencer. Look for more closer to the event.
AMA Hot Topic Series: The Old Model Doesn't Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy
October 28 - Chicago
November 11 - Scottsdale
December 2 - New York
Overview:
HBA Health & Beauty America Conference & Expo
M12 - ELECTRONIC MARKETING: Staying Well Connected
"WAY NEW MARKETING: How Marketers Can Harness Blogs and Social Networking"
Tuesday, September 27, 2005 | 4:00pm - 5:30pm
[UPDATE] The ever-capable blog speaker Jane Genova will be taking my place at this event!
HOW-TO: Podcasting for Publishers - Realistic Revenue and ROI Models
Tuesday Sept. 27 5:00pm - 5:30pm
OMMA EAST during Advertising Week in New York at the Marriott Marquis on September 27-28, 2005
Speaker Dana VanDen Heuvel will discuss why Podcasts are so important to publishers across all vertical markets, explore trends and share case examples of smart publishers leveraging Podcasting and consumer generated media to retain consumers and generate revenue. He will also review popular monetization models such as Podcast advertising and deliver and introduction to the players in the Podcasting landscape who you need to know about.
I'll be at the 2005 Shareware Industry Conference in Denver Colorado on the 14th of July!
I'll be discussing why blogs and RSS are so important to marketers in the technology space, explore trends and share case examples of smart marketers leveraging weblogs, RSS and consumer generated media to increase exposure and generate revenue.
I look forward to seeing you all there!
Washington D.C.
2005 American Marketing Association Nonprofit Marketing Conference
Weblog Strategies for Non-Profits: How to Start and Sustain a Weblog in Your Organization
*Presenting a four-hour tutorial on how weblogs can benefit the not-for-profit organization.
Leveraging Blogs and Blogging for Marketing & Promotions: Using Blogs For Connecting With Customers
Date and Time:Thursday, July 7, 2005
10:00 am, Pacific Daylight Time
Panelist Info: Dana A. VanDen Heuvel, Director, Business Development, Pheedo, Inc.
Melissa Jazmines, Moderator, American Marketing Association
Duration: 1 hour
Description: Leveraging Blogs and Blogging for Marketing & Promotions is an important one-hour presentation designed to give those accountable for marketing results a high-level understanding of what weblogs are and how they are reshaping the marketing and media landscape. You’ll leave with answers and action items on the topics below along with an intimate understanding of weblogs and RSS.
Who Should Attend: Marketing Practitioners, Internet Marketing Directors, E-Commerce Managers
AMA Hot Topic Series | Blogs: Marketing Beyond the Website (including Ben McConnell, Scott Rafer, Bill Flitter, Dave Williams and Toby Bloomberg)
Boston, MA - Batterymarch Conference Center
June 24, 2005
The 5th blog event in the AMA's coast-to-coast road show!
Internet Retailer Conference & Exhibition
Chicago, IL
Way New Marketing: Harnessing Blogs and Social Networking
During this Internet radio program, we will go beyond blog basics to discussing issues that pertain to the corporation governance of blogs, the impact of RSS, the unique aspects of blog ads and give you some practical how-to strategies of including blogs into marketing programs, promoting your blog and how to ensure that it is perceived as credible.
Join Toby Bloomberg, Bill Flitter, Henry Copeland and me on May 25th for Marketing Matters Live with the AMA!
What Is Blogging and Why Does It Matter to Marketing Educators?
Date and Time: Monday, May 23, 2005
10:00 am, Pacific Daylight Time
Panelist Info: Dana A. VanDen Heuvel, Founder and Chief Blogging Officer, BlogSavant.com; Andy Grieser, Moderator, American Marketing Association
Duration: 1 hour
Description: What is Blogging and Why Does it Matter to Marketing Educators? is an important one-hour presentation designed to give those teaching marketing a high-level understanding of what weblogs are and how they are reshaping the marketing and media landscape. You'll leave with answers to the topics below and an understanding of weblogs and RSS.
The specific items that this one-hour presentation will cover:
* Definition of blogs, blogging, RSS, podcasting and consumer generated media
* The basic tenants of successful blogging
* Trends in blogging that you need to know about
* Marketing blog case studies
* Practical steps and advice on how best to write blogs
* How best to leverage other bloggers and harness consumer generated media
* Resources to help you and your students understand the power of blogging, RSS and consumer generated media
Who Should Attend: Marketing Educators
AMA Hot Topic Series | Blogs: Marketing Beyond the Website (including Ben McConnell, Scott Rafer, Bill Flitter, Dave Williams and Toby Bloomberg)
San Francisco Marriott Hotel | San Francisco, CA
April 28, 2005
Internet surfers, advertisers, journalists and even politicians do it. But are blogs a credible marketing strategy for your brand or company? Experienced bloggers answer your questions and show how to incorporate the newest internet-based strategy into your organization's marketing plan. Leave this marketing blog workshop with innovative ideas and specific techniques to apply directly to your own marketing strategy.
Green Bay, WI
Fox River Area Ad Association
What is Blogging and Why Does it Matter to Advertising, Marketing & PR Professionals?
Where: The SC Grand, De Pere, WI
When: 7:00 P.M.
On March 7th I will have the distinct pleasure of sitting on a panel with Dr. Phil Gardner of Michigan State University's Employment Research Institute. We will be on the St. Norbert College campus to meet with students, faculty and staff and discuss hiring trends for college graduates, building your peronal brand, career imprints, and resume writing. The panel presentation will take place in the Ft. Howard Theater at 7:00 PM that evening discussing the topic - "Life After SNC."
AMA Hot Topic Series | Blogs: Marketing Beyond the Website (including Ben McConnell, Scott Rafer, Bill Flitter, Dave Williams and Toby Bloomberg)
University of Chicago Gleacher Center | Chicago, IL
February 18, 2005
Internet surfers, advertisers, journalists and even politicians do it. But are blogs a credible marketing strategy for your brand or company? Experienced bloggers answer your questions and show how to incorporate the newest internet-based strategy into your organization's marketing plan. Leave this marketing blog workshop with innovative ideas and specific techniques to apply directly to your own marketing strategy.
My presentation will cover:
Weblogs in Practice: How Smart Marketers are Using WeblogsA review of how marketers from world renowned companies have made weblogs an integral part of their marketing strategy. We will look at why they did it, how they did it and what they've gained from weblogs. Common mistakes and best practices from real world experience and leading weblog case studies are used to make the case for a well designed and implemented marketing weblog.
AMA Hot Topic Series | Blogs: Marketing Beyond the Website
American Management Association Conference Center | New York, NY
January 21, 2005
AMA Hot Topic Series | Blogs: Marketing Beyond the Website
Bell Harbor International Conference Center | Seattle, WA
December 17, 2004
Decision Sciences Institute 2004 Annual Meeting in Boston, Mass. at the Boston Marriott Copley Place.
Presenting in the Net Marketing track on Nov 22nd at 8:00am
"Building On-line Brand communities: Strategies and Implications"
2004 Annual MBAA Conference, March 17-19, 2004 at the Palmer House Hilton in Chicago, IL.
Career Exploration Day Fair at St. Norbert College - Ray Vanden Heuvel Campus Center - 3:00pm - 6:00pm
Not a speaking gig, per se, but a great opportunity to connect with college students, offer insight in on 'Planet Work' and what I do on said planet, promote KI within the community, and get some feedback on what college students are seeking from us as employers.
Dana Speaks! Live and in person. Seybold - San Francisco 2003, September 8 - 12, 2003.
Cross-Eyed and Painless: Publishing to Any Media at Any Time
Conference Presentation
Innovations in Cross-Media Publishing
Conference Presentation
2003 Annual MBAA Conference, March 12-14, 2003 at the Palmer House Hilton in Chicago, IL.
Migrating Toward a Web-Centered Marketing Strategy: Experience From the Capital Goods Marketplace
Traditionally, business-to-business capital goods marketers have utilized a mix of print, direct mail and telemarketing media to reach B2B decision makers. The authors of this research propose a shift from an offline-media-centered marketing strategy a to web-centered marketing strategy.
Download a PDF of this white paper here
View the PowerPoint presentation here