Dana VanDen Heuvel was an outstanding instructor - great presentation, tons of info, interactive, comprehensive, accessible, good pace, kept it so interesting! Entertaining two days.

Program: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
Brochure: TechnoMarketing PDF Brochure [download]
When: September 18-19, 2008 - 8-5 each day
Where: Washington, D.C.
Register: AMA Website

Seminar Description:

The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today's customers will take you from the defining basics to the implementation planning stage.

Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Learning Objectives:

> Increase knowledge of terminology surrounding the newest technology-centric marketing tools
> Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
> Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
> Ability to execute a marketing campaign using the tools and techniques outlined in the course

Prior Knowledge Required:

Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.

Who Should Attend:

> Sales and Marketing Executives of any size organization
> Marketing directors responsible for digital or integrated marketing strategy
> Anyone involved in customer-facing internet initiatives with their company or clients
> Ad agency media directors looking for a competitive edge for clients

Register at the AMA Website

Business for Breakfast Explores Changing Technology

The Sioux City Economic Development Department, in conjunction with the Sioux City Argosy Casino, will be hosting a Business for Breakfast event on Friday, September 12 at 7:30 a.m. in the Sioux City Convention Center. Internet marketing expert, Dana VanDen Heuvel, will present new marketing and media technologies with his topic "Marketech '08: Using Emerging Media in Marketing" and will address how changing technology affects how you do business. Dana is widely recognized for his expertise on blogging, podcasting, RSS, Internet communities and interactive marketing trends and is a frequent speaker at American Marketing Association events. He has received the Marketing Sherpa "Best Blog" award for authoring a leading business to business marketing weblog at www.danavan.net.

Sales & Marketing in a Web 2.0 World

As a marketing executive, you play a crucial role in enabling sales success! This exciting presentation will give you both the practical tips and strategic insights you need to help your sales & marketing organization work faster and smarter - together.

This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results and grow your business.
Attendees will learn how to:
* Choose a suite of success tools for Sales & Marketing 2.0
* Integrate sales & marketing on-line and relationship selling
* Use social networks - newest concepts in online lead sourcing and nurturing

Presented at the Reno-Tahoe American Marketing Association Chapter.

Thought Leadership Marketing: Taking The High Road To Market Leadership

Join your AMA friends and colleagues as Dana reviews critical "thought leadership" strategies for the modern marketing mix. From white papers, events, articles and speaking engagements to blogs, virtual events, podcasts and social networking, Dana will cover proven strategies to build greater recognition, demand and reach. Find out how to position your company as your industry's thought leader.

Attendees will learn:
* Thought leadership marketing tactics and priorities
* Success practices of top thought leadership marketers
* How to track thought leadership marketing ROI

Presented at the Reno-Tahoe American Marketing Association Chapter.