I believe that writing is the most powerful way to promote the spread of ideas, and that the exercise of writing helps to clear the mind and crystallize one's thoughts. For this reason, and many others, I submit that the articles herein are representations of my thought leadership on some key issues affecting today's interactive marketing professional.
For marketers to succeed, they must not only write, to crystallize ideas, but also read and research to be able to take a more proactive, strategic, and innovative role in the issues that face their companies, their industries, and the profession of marketing at large.
In an effort to serve a diverse audience, you will find a series of articles, white papers, journal submissions, conference presentations and book chapters that are relevant, timely and insightful. In the world of academics, authors and consultants, publications are fundamental currency. In this section, you will find essential information for the interactive marketer's thought leadership agenda.