Marketech 08 | AMA Marketing Technology Guide

Purchase the Marketech '08 Marketing Technology Guide!

2008-03-05T15:34:39Z

Marketech 08: Using Emerging Media in Marketing - eBook - $19.99

Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Purchase Now to Discover:

"Who Participates" in Social Media Chart from Forrester/BusinessWeek

2008-01-09T15:46:16Z

Many of you have asked about who's participating in social media and what they're doing:

You can find out more in this chart from Businessweek with data by Forrester:
http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Marketech 08: Using Emerging Media in Marketing

2007-12-07T14:23:51Z

Marketech 08: Using Emerging Media in Marketing – AMA Members-Only Webcast
Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Register now to discover:

2008 Emerging Media Vehicles
How to Use New Media Vehicles to Your Advantage
The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans

You’ll also receive a complimentary copy of the Marketech 08 Guide PDF that shows how to put these technologies to work for you.

This program includes a service-organization perspective that will help you:

Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
Discover who's doing this already (examples) and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.

Date: December 6, 2007

Times: Session 1 – 10am PST/ 11am MST/ 12pm CST/1pm EST or Session 2 – 12pm PST/1pm MST/2pm CST/3pm EST

Host: The American Marketing Association and Dana VanDen Heuvel, a highly recognized expert on blogging, podcasting, RSS and other interactive marketing trends and a frequent guest speaker at many AMA live training programs, including the recent premier Training Series: Technomarketing event.

Register Here for the Marketech 08 Webcast.

2 Full Days of Marketing Technology with AMA | TechnoMarketing

2007-12-06T14:04:57Z

TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today

January 31 – February 1, Las Vegas, NV
February 11 – 12, San Francisco, CA
February 28 – 29, Boston, MA

The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.

Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools.

Learning Objectives

Increase knowledge of terminology surrounding the newest technology-centric marketing tools
Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
Ability to execute a marketing campaign using the tools and techniques outlined in the course

Prior Knowledge Required

Knowledge of computers, basic Internet terminology and a cursory understanding of online media is desired. A basic understanding of the various trends in marketing media will be helpful, but not be required.

Who Should Attend

Sales and Marketing Executives of any size organization
Marketing directors responsible for digital or integrated marketing strategy
Anyone involved in customer-facing internet initiatives with their company or clients
Ad agency media directors looking for a competitive edge for clients

Learn More and Register Here

More on Web 3.0 and Marketing

2007-12-05T05:13:46Z

Had your fill of Web 2.0? Well, here's a bit on web 3.0. This comes from a recap of Professor of Marketing and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside Donna Hoffman’s keynote speech titled “The Evolution of Customer Experience: 10 Trends You Can’t Afford to Miss.” Here’s the rundown of what Hoffman believes will drive the move from Web 2.0 to (you knew it was coming) Web 3.0.

Most folks still don’t really know what people mean by Web 2.0, let alone Web 1.0 or 3.0. If you Google these terms, you’ll get a variety of opinions. Hoffman presented a simple definition of Web 1.0, 2.0 and 3.0 in terms of how users interact with the available Web technologies:

Web 1.0 refers to the Web as data, text and images. Users can read and search.
Web 2.0 ushered in sharing and participation (forums, blogs and so on). Users can interact and submit their own content to cyberspace.
Web 3.0 is a move towards a “semantic Web.” A concept that the Web can understand itself and user intent through artificial intelligence and perhaps human powered search.

Alright, jargon out of the way, why should etailers care about Web 3.0?

Because as the Internet evolves, customers have increasing ability to create and control the marketing messages they digest. They are not going to absorb marketing messages passively as they have done in the past. The nature of the Web as we know it today gives users this power, and here’s why: