More on Web 3.0 and Marketing

Had your fill of Web 2.0?  Well, here's a bit on web 3.0.  This comes from a recap of Professor of Marketing and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside Donna Hoffman’s keynote speech titled “The Evolution of Customer Experience: 10 Trends You Can’t Afford to Miss.” Here’s the rundown of what Hoffman believes will drive the move from Web 2.0 to (you knew it was coming) Web 3.0.

Most folks still don’t really know what people mean by Web 2.0, let alone Web 1.0 or 3.0. If you Google these terms, you’ll get a variety of opinions. Hoffman presented a simple definition of Web 1.0, 2.0 and 3.0 in terms of how users interact with the available Web technologies:

• Web 1.0 refers to the Web as data, text and images. Users can read and search.
• Web 2.0 ushered in sharing and participation (forums, blogs and so on). Users can interact and submit their own content to cyberspace.
• Web 3.0 is a move towards a “semantic Web.” A concept that the Web can understand itself and user intent through artificial intelligence and perhaps human powered search.

Alright, jargon out of the way, why should etailers care about Web 3.0?

Because as the Internet evolves, customers have increasing ability to create and control the marketing messages they digest. They are not going to absorb marketing messages passively as they have done in the past. The nature of the Web as we know it today gives users this power, and here’s why:

[Read more at getelastic.com | 10 Can’t-Miss Ecommerce Customer Experience Trends - Shop.org Keynote] Recap