Marketech 08: Using Emerging Media in Marketing

• 2008 Emerging Media Vehicles
• How to Use New Media Vehicles to Your Advantage
• The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans

You’ll also receive a complimentary copy of the Marketech 08 Guide PDF that shows how to put these technologies to work for you.

This program includes a service-organization perspective that will help you:

• Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
• Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
• Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
• Discover who's doing this already (examples) and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.

Date: December 6, 2007

Times: Session 1 – 10am PST/ 11am MST/ 12pm CST/1pm EST or Session 2 – 12pm PST/1pm MST/2pm CST/3pm EST

Host: The American Marketing Association and Dana VanDen Heuvel, a highly recognized expert on blogging, podcasting, RSS and other interactive marketing trends and a frequent guest speaker at many AMA live training programs, including the recent premier Training Series: Technomarketing event.