I had the distinct pleasure of presenting to the Reno-Tahoe chapter of the American Marketing Association today. The topic was Thought Leadership Marketing. What a fun group! The deck from the event is below.

I find that most projects I work on wind up depicted with a MindJet MindMap at some point in the process - thought leadership marketing is no different.

Here's the mindmap of the Thought Leadership Marketing Toolkit.

Download the full resolution image from Flickr.
Download an 11x17 PDF of the Thought Leadership Marketing toolkit mindmap.

Always willing to post a shameless pitch for a good cause... here's an upcoming event that you won't want to miss!

Word of Mouth Marketing Crash Course - Chicago, July 30th

Learn Word of Mouth Marketing Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.

We've arranged for a $250 discount for our clients. Use code "welovemarketingsavant" when you register.

This is a very practical, hands-on course. In one intense day, you will:

* Master the five steps of word of mouth marketing
* Construct an action plan that your company can start using the very next day
* Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
* Know how to translate word of mouth marketing into real ROI
* Participate in an active, intense day of practical brainstorming (not boring theory)
* Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information: http://events.gaspedal.com