AMA | Beyond Marketing 2.0 | Links & Resources

Beyond Marketing 2.0 Book Recommendations

Fri, 28 Mar 2008 15:42:29 +0000

Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by Charlene Li

The Art of Strategic Listening: Finding Market Intelligence in Blogs and Social Media by Robert Berkman

Diva Marketing - "What Does Social Media Mean To You?"

Fri, 28 Mar 2008 15:29:04 +0000

Great perspectives from some industry folks on what social media means to them. Caught on a Flip camera.

http://bloombergmarketing.blogs.com/bloomberg_marketing/what_does_social_media_mean_to_you/index.html

The complete Web 2.0 directory

Fri, 22 Feb 2008 17:02:15 +0000

This a a great resources for getting your head around 'EVERYTHING' in the Web 2.0 space. You can choose by logo, category, tag, etc..

Go2Web20.net > http://www.go2web20.net/

Download the Marketech '08 Marketing Technology Guide!

Sat, 02 Feb 2008 19:01:35 +0000

Marketech 08: Using Emerging Media in Marketing - eBook - Free to AMA Event Attendees

Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Download and Discover:

International Social Media

Tue, 15 Jan 2008 18:46:30 +0000

Here are a few links on Social Media's international impact:

How important is Social Media in Europe ?

SAP Research Report on Social Media

Twitter resources

Tue, 15 Jan 2008 17:52:35 +0000

There was a lot of discussion of Twitter in the room on Friday so it only makes sense to post a few relevant resources on using this tool for marketing.

Guide to Twitter as a Tool for Marketing and PR (TopRank Blog)

What Web Marketers Should Know About Twitter (MarketingProf - J. Owyang)

7 Ways Marketers Can Use Twitter (MarketingProfs Blog)

A Few Non-boring Ways to Use Twitter For Marketing (Influential Marketing Blog)

Beloit College Mindset List

Fri, 11 Jan 2008 19:52:47 +0000

The Mindset List is not a chronological listing of things that happened in the year that the entering first-year students were born.

Our effort is to identify a worldview of 18 year-olds in the fall of 2007. We take a risk in some cases of making generalizations, particularly given that our students at Beloit College for instance come from every state and scores of nations.

The "Class of 2011" refers to students entering college this year. They are generally 18 which suggests they were born in 1989.

http://www.beloit.edu/~pubaff/mindset/2009.php

Beyond Marketing 2.0 - Las Vegas

Fri, 09 Nov 2007 17:08:18 +0000

The art of widgetry: a primer - iMedia Connection. A great Widget 101 to hold from a high-level perspective
twitter - microblogging. Search for the brand including America Red Cross
Web 2.0 Tool resource - list many of the tools used in the changing web.

How to market with MySpace, Facebook, Social networks

Mon, 05 Nov 2007 21:46:51 +0000

There's a great article on MarketingSherpa that talks about the basics of marketing and promoting your company on Facebook. This is a good model for any social network...

http://www.marketingsherpa.com/article.html?ident=30182

Paraphrased:

-> Step #1. Create a polished profile
-> Step #2: Join a network
-> Step #3. Join groups
-> Step #4. Post relevant content
-> Step #5. Create your own group
-> Step #6. Interact with others
-> Step #7. Extend relationships outside of Facebook
-> Step #8. Aim for long-term relationships

-> Strategy #1. Build your brand with applications
-> Strategy #2. Buy an ad
-> Strategy #3. Pinpoint your advertising targets

Forrester/BusinessWeek "Who Participates" Chart

Thu, 01 Nov 2007 15:07:56 +0000

Many of you have asked about this chart that was shared in Bill's presentation:

You can find the original here:
http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Social media monitoring list

Fri, 26 Oct 2007 20:11:35 +0000

As always, JO has a great post of resources, this time on the different social media measurement tools - check out the list here:'

Companies that Measure Social Media, Influence, and Brand

http://www.web-strategist.com/blog/2006/11/25/companies-that-measure-social-media-influence-brand/

WOMMA Code of Ethics

Fri, 26 Oct 2007 17:11:08 +0000

A great tool for vetting concerns @ social media & it's influence (and your leveraging to influence...) is the WOMMA code of ethics.

WOMMA Code of Ethics for WOM Marketing
http://www.womma.org/ethics/

Forrester Brand Monitoring provider & stories report

Fri, 26 Oct 2007 17:04:34 +0000

Peter Kim, a personal friend of the group and all around solid resource at Forrester published a great overview (for $995) of all that's salient in online brand monitoring technology:

The Forrester Wave™: Brand Monitoring, Q3 2006
http://www.forrester.com/Research/Document/Excerpt/0,7211,39442,00.html

The end of Dell Hell...

Fri, 26 Oct 2007 16:16:16 +0000

Jeff Jarvis interview w/ Michael Dell - via Business week, on Jarvis's blog

http://www.buzzmachine.com/2007/10/18/dell-hell-the-end/

Yet another famous kryptonite lock video

Fri, 26 Oct 2007 15:58:06 +0000

A group favorite example of the power of video, blogs, and the symbiotic relationship between mainstream media and bloggers (and even the 'old school' newsgroups)