The Art of Strategic Listening: Finding Market Intelligence in Blogs and Social Media by Robert Berkman

• 2008 Emerging Media Vehicles
• How to Use New Media Vehicles to Your Advantage
• The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans

Your copy of the Marketech 08 Guide PDF will show you how to put these technologies to work for you.

This guide includes a service-organization perspective that will help you:

• Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
• Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
• Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
• Discover who's doing this already examples and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.

How important is Social Media in Europe ?

SAP Research Report on Social Media

Guide to Twitter as a Tool for Marketing and PR (TopRank Blog)

What Web Marketers Should Know About Twitter (MarketingProf - J. Owyang)

7 Ways Marketers Can Use Twitter (MarketingProfs Blog)

A Few Non-boring Ways to Use Twitter For Marketing (Influential Marketing Blog)

Our effort is to identify a worldview of 18 year-olds in the fall of 2007. We take a risk in some cases of making generalizations, particularly given that our students at Beloit College for instance come from every state and scores of nations.

The "Class of 2011" refers to students entering college this year. They are generally 18 which suggests they were born in 1989.