November 2007 Archives

The art of widgetry: a primer - iMedia Connection. A great Widget 101 to hold from a high-level perspective
twitter - microblogging. Search for the brand including America Red Cross
Web 2.0 Tool resource - list many of the tools used in the changing web.

There's a great article on MarketingSherpa that talks about the basics of marketing and promoting your company on Facebook.  This is a good model for any social network...

http://www.marketingsherpa.com/article.html?ident=30182

Paraphrased:

-> Step #1. Create a polished profile
-> Step #2: Join a network
-> Step #3. Join groups    
-> Step #4. Post relevant content
-> Step #5. Create your own group
-> Step #6. Interact with others
-> Step #7. Extend relationships outside of Facebook
-> Step #8. Aim for long-term relationships

-> Strategy #1. Build your brand with applications
-> Strategy #2. Buy an ad
-> Strategy #3. Pinpoint your advertising targets

Many of you have asked about this chart that was shared in Bill's presentation:

You can find the original here:
http://www.businessweek.com/magazine/content/07_24/b4038405.htm