October 2007 Archives

As always, JO has a great post of resources, this time on the different social media measurement tools - check out the list here:'

A great tool for vetting concerns @ social media & it's influence (and your leveraging to influence...) is the WOMMA code of ethics.

WOMMA Code of Ethics for WOM Marketing
http://www.womma.org/ethics/

Peter Kim, a personal friend of the group and all around solid resource at Forrester published a great overview (for $995) of all that's salient in online brand monitoring technology:

The Forrester Wave™: Brand Monitoring, Q3 2006
http://www.forrester.com/Research/Document/Excerpt/0,7211,39442,00.html

Jeff Jarvis interview w/ Michael Dell - via Business week, on Jarvis's blog

http://www.buzzmachine.com/2007/10/18/dell-hell-the-end/

http://www.imediaconnection.com/content/16703.asp

www.thirdage.com

http://www.mybloglog.com/buzz/community/2007040823170883/

A great audience question from a tech company - "How do we reach SMB owners & decision makers through social media marketing."

There's not yet a lot of 'great' content about this.  Here's a few links:

http://www.msnbc.msn.com/id/5488683/

http://www.smallbusinesssem.com/2007/03/29/can-a-small-business-use-social-media/

http://www.smallbiztrends.com/2007/08/how-to-explain-social-media-to-local-small-businesses-give-examples.html

http://www.smallbiztrends.com/2004/07/entrepreneurs-best-friend-social.html

http://www.imediaconnection.com/news/11106.asp

List of a few relevant social networking sites:
http://www.matthuggins.com/a-definitive-list-of-social-networking-websites-to-help-you-succeed/

Aviva Directory has a sound, well written post on the "12 Important U.S. Laws Every Blogger Needs to Know"

We talked about the concept of the 'influence' that social media can wield.  Jeremiah Owyang wrote a whitepaper in conjunction with Matt Toll at Dow Jones that takes a pretty deep look at this subject.

 Social Media White Paper “Tracking the Influence"