How many internet users can we reach with social media?

By dana.vandenheuvel@gmail.com [Dana VanDen Heuvel] on September 20, 2007 3:55 PM | Permalink | Comments (0) | TrackBacks (0)

While there's no discreet number that we can point to, you can extrapolate the the number of possible audience members by combining an excellent chart from Business Week via Forrester, and the PEW Research internet population numbers.

Pew Internet online population numbers for China (includes US and International numbers):
http://www.pewinternet.org/PPF/r/218/report_display.asp

Business week social media demographics chart:
http://www.businessweek.com/magazine/content/07_24/b4038405.htm

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