Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
by Charlene Li
The Art of Strategic Listening: Finding Market Intelligence in Blogs and Social Media by Robert Berkman
Go2Web20.net > http://www.go2web20.net/
Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.
Download and Discover:
- 2008 Emerging Media Vehicles
- How to Use New Media Vehicles to Your Advantage
- The Latest Internet & Marketing Technologies that can Impact Your 2008 Marketing Plans
Your copy of the Marketech 08 Guide PDF will show you how to put these technologies to work for you.
This guide includes a service-organization perspective that will help you:
- Utilize relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks and customer community programs to communication vehicles like blogs, online video and podcasting.
- Integrate with existing common customer loyalty, retention, referrals and reactivation initiatives.
- Identify benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.
- Discover who's doing this already examples and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.
Here are a few links on Social Media's international impact:
There was a lot of discussion of Twitter in the room on Friday so it only makes sense to post a few relevant resources on using this tool for marketing.
Guide to Twitter as a Tool for Marketing and PR (TopRank Blog)
What Web Marketers Should Know About Twitter (MarketingProf - J. Owyang)
7 Ways Marketers Can Use Twitter (MarketingProfs Blog)
A Few Non-boring Ways to Use Twitter For Marketing (Influential Marketing Blog)
The Mindset List is not a chronological listing of things that happened in the year that the entering first-year students were born.
Our effort is to identify a worldview of 18 year-olds in the fall of 2007. We take a risk in some cases of making generalizations, particularly given that our students at Beloit College for instance come from every state and scores of nations.
The "Class of 2011" refers to students entering college this year. They are generally 18 which suggests they were born in 1989.
http://www.beloit.edu/~pubaff/mindset/2009.php
twitter - microblogging. Search for the brand including America Red Cross
Web 2.0 Tool resource - list many of the tools used in the changing web.
http://www.marketingsherpa.com/article.html?ident=30182
Paraphrased:
-> Step #1. Create a polished profile
-> Step #2: Join a network
-> Step #3. Join groups
-> Step #4. Post relevant content
-> Step #5. Create your own group
-> Step #6. Interact with others
-> Step #7. Extend relationships outside of Facebook
-> Step #8. Aim for long-term relationships
-> Strategy #1. Build your brand with applications
-> Strategy #2. Buy an ad
-> Strategy #3. Pinpoint your advertising targets
You can find the original here:
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
