Dana VanDen Heuvel is a consultant, author, professional speaker focused on using his energy and forward thinking to collaborate with B2B organizations and create cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Dana most recently served as a contracted Chief Operations & Sales Officer with Perfect Patients Pty Ltd, a provider of websites and web services for chiropractors. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider helping advertisers produce successful integrated RSS marketing campaigns.
Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Dana founded BlogSavant, one of the nation’s first weblog marketing consultancies. Dana has also previously held roles in Internet marketing, salesforce automation and sales operations.
Recently, Dana was a featured speaker at the American Marketing Association’s Hot Topic series, “Blogs: Marketing Beyond the Website.” He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications.
Dana graduated from St. Norbert College in De Pere, Wisconsin in 1999 with a degree in Business Administration. He is an advisor to the Northeast Wisconsin Technical College E-Business Program and is a past board member for the Fox Valley Advertising Association and the Milwaukee Interactive Marketing Association. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at www.danavan.net.